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Retail productivity assessment using data envelopment analysis
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DOI：10.1016/S0022-4359(99)80089-X.png)
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Current approaches to retail productivity measurement have long been controversial because of difficulties in identifying the level of retail services. Data Envelopment Analysis, an operations research-based performance evaluation methodology, is introduced as one solution for resolving this problem and assessing managerially useful measure of store-level retail productivity. Data Envelopment Analysis measures relative-to-best performance efficiency of retail outlets characterized by multiple inputs and outputs. In an empirical illustration, using data collected over time from retail stores belonging to a restaurant chain, the potential applications and strengths of Data Envelopment Analysis in assessing retail productivity are highlighted.
Keyword:
PERFORMANCE
EFFICIENCY
BEHAVIOR
SYSTEMS
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