logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
B

Boonghee Yoo

Hofstra University

23H指数
67论文数
7.4K被引数
收录论文 11
发表时间
logo
What draws voters to brandidates and why? - political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-08-24
err7
PREAI
errHarrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; Ford, John
err分享
err收藏
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale品牌真实性: 文献综述、综合定义和合并量表
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2022-01-24
err39
PREAI
errCampagna, Christopher L.; Donthu, Naveen; Yoo, Boonghee
err分享
err收藏
The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-12-01
err20
PREAI
errMa, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie
err分享
err收藏
The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia个人文化价值观对发展中国家消费者民族中心主义的调节作用: 以巴西和俄罗斯为例
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-01-01
err56
PREAI
errMa, Jieqiong; Yang, Jie; Yoo, Boonghee
err分享
err收藏
Global personal spirituality: Concept, measurement, and correlates across cultures
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2018-11-28
err9
PREAI
errMathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; Yoo, Boonghee
err分享
err收藏
Social religiosity: concept and measurement across divergent cultures
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2015-11-09
err3
PREAI
errMathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; Yoo, Boonghee; Ha, Jeeyeon
err分享
err收藏
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-10-01
err64
PREAI
errYoo, Boonghee; Lee, Seung-Hee
err分享
err收藏
An examination of consumer sentiment toward offshored services
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2010-03-27
err51
PREAI
errThelen, Shawn T.; Yoo, Boonghee; Magnini, Vincent P.
err分享
err收藏
Marketing management support systems: Principles, tools, and implementation
errJOURNAL OF MARKETING
IF10.4
err2001-10-01
err0
PREAI
errDonthu, N; Yoo, B
err分享
err收藏
Developing and validating a multidimensional consumer-based brand equity scale
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2001-04-01
err1.8K
PREAI
errYoo, B; Donthu, N
err分享
err收藏
Retail productivity assessment using data envelopment analysis
errJOURNAL OF RETAILING
IF10.2
err1998-03-01
err196
PREAI
errDonthu, N; Yoo, B
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
N
Naveen Donthu
H 指数: 62 · 论文数: 190
J
John B. Ford
H 指数: 35 · 论文数: 258
V
Vincent P. Magnini
H 指数: 33 · 论文数: 109
张
张勇 (Yong Zhang)
H 指数: 30 · 论文数: 216
A
Anil Mathur
H 指数: 26 · 论文数: 102
查看更多