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Space, Time, and Intertemporal Preferences

delete2012-12-01
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PRE
AI
B
B. Kyu Kim *
G
Gal Zauberman
J
James R. Bettman
DOI:10.1086/666464delete
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摘要

摘要

En 中文
Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be longer than those considering a shorter distance. Intertemporal preferences, for which judgment of future delays is a critical factor, also shift with consideration of spatial distance: participants who consider a longer spatial distance also reveal a greater degree of impatience in intertemporal decisions as they perceive a longer delay to future rewards. The current findings support the importance of subjective judgment of future time in intertemporal preferences by introducing a factor that changes time perception without directly changing the value of outcomes.
Keyword:
DISTANCE
LEVEL
SPSS
MIND
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期刊

Journal of Consumer Research 封面图
Journal of Consumer Research
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6.4
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2.5K
被引数:
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Duke University
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university of southern california
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university of pennsylvania
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引用论文

引用论文

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