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VISUAL DATA IN ORGANIZATIONAL RESEARCH

delete1991-05-01
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Alan D. Meyer *
DOI:10.1287/orsc.2.2.218delete
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摘要

摘要

En 中文
This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.
Keyword:
DATA REPRESENTATION
VISUAL DATA
COMPUTER GRAPHICS
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期刊

Organization Science 封面图
Organization Science
IF:
5.4
论文数:
2.3K
被引数:
2.5W

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