What Can Cognitive Load and Processing Fluency Tell Us About Difficult Processing?

doi:10.1080/15213269.2025.2576679

What Can Cognitive Load and Processing Fluency Tell Us About Difficult Processing?

2025-10-30

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DOI：10.1080/15213269.2025.2576679

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This experiment investigated the impacts of difficult processing in the context of a health narrative by integrating two distinct literatures: cognitive load and processing fluency. Difficult processing was manipulated via an auditory cue induction of reactive cognitive control (a manipulation of cognitive load) and language difficulty (a manipulation of processing fluency). We examined whether cognitive load can impact persuasion-relevant outcomes, and similarly whether processing fluency can impact memory. Results revealed that the processing fluency manipulation impacted memory, suggesting subjective difficulty was indicative of resource availability, as well as narrative persuasion. Additionally, the processing fluency and cognitive load manipulations interacted such that when the language was difficult, the presence of auditory cues enhanced memory. Our results show that cognitive load and processing fluency interact to shape message processing and effects.

What Can Cognitive Load and Processing Fluency Tell Us About Difficult Processing?

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