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Artificial intelligence (AI)-powered personalisation in service industries: An integrative review and future research directions
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DOI：10.1016/j.ijhm.2026.104847.png)
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Abstract
En 中文
• Reviews AI-powered personalisation in service industries from 2006 to 2024. • Identifies gaps using the TCMC framework across theory, context, and methods. • Identifies key features, causes, and outcomes of AI personalisation. • Calls for more theory-driven, user-centric, and diverse industry research. • Offers guidance for ethical, inclusive, and efficient AI personalisation.
Keywords:
Artificial intelligence
Personalisation
Tourism
Hospitality
Services
Integrative Review
Future research
Journal
IF:
8.3
Papers:
6.8K
Citations:
2.3W