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Constructive deviance as a driver for performance in retail
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DOI：10.1016/j.jretconser.2016.01.021.png)
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Abstract
En 中文
A growing body of research is concerned with deviance in the workplace. While much research has explored negative forms of deviance, we examine constructive deviance: behaviour that deviates from salient norms and benefits the reference group. We empirically explore manifestations, determinants and performance outcomes of constructive deviance in standardised work processes. We do this through a mixed-methods study in bakery trading departments of an Australian retailer. We illustrate that constructive deviance occurs in these settings and show that some manifestations of constructive deviance improve organisational performance and pave the way for applying constructive deviance as a strategic tool in retail. (C) 2016 Elsevier Ltd. All rights reserved.
Keywords:
Constructive deviance
Workplace deviance
Psychological empowerment
Mixed methods
Positive organisational scholarship
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