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Consumer behavior: A quadrennium
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DOI：10.1146/annurev.psych.49.1.319.png)
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Abstract
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Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.
Keywords:
marketing
buyer behavior
consumer psychology
information processing
attitude formation
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