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M

Maureen Morrin

Nanyang Technological University

33H-index
116Paper Count
4.0KCitation Count
Published Papers 34
Publication Date
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Mitigation in Marketing: Concept, Definition, and Scope
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-05-29
err1
errOAAI
errGupta, Sachin; Danaher, Peter; Mittal, Vikas; Morrin, Maureen
errShare
errSave
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-08-01
err1
errOAAI
errGupta, Sachin; Danaher, Peter; Mittal, Vikas; Morrin, Maureen
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errSave
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err1
PREAI
errLiu, Mengmeng; Morrin, Maureen; Chae, Boyoun Grace
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errSave
Multisensory marketing: effects of environmental aroma cues on perception, appetite, and consumption of foods and drinks
errCURRENT OPINION IN FOOD SCIENCE
IF9.1
err2021-08-01
err14
PREAI
errMorrin, Maureen; Tepper, Beverly J.
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errSave
Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
errJOURNAL OF RETAILING
IF10.2
err2019-12-01
err28
PREAI
errReynolds-McIlnay, Ryann; Morrin, Maureen
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On the Other Hand ... : Enhancing Promotional Effectiveness with Haptic Cues
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-10-23
err19
errOAAI
errMaille, Virginie; Morrin, Maureen; Reynolds-McIlnay, Ryann
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errSave
From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-07-30
err56
errOAAI
errYe, Ning; Morrin, Maureen; Kampfer, Kristina
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errSave
Flavor halos andconsumer perceptions offood healthfulness
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-04-08
err7
PREAI
errNguyen Pham; Morrin, Maureen; Bublitz, Melissa G.
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The impact of coffee-like scent on expectations and performance
errJOURNAL OF ENVIRONMENTAL PSYCHOLOGY
IF7
err2018-06-01
err20
PREAI
errMadzharov, Adriana; Ye, Ning; Morrin, Maureen; Block, Lauren
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errSave
How Product Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
errJOURNAL OF RETAILING
IF10.2
err2017-09-01
err48
PREAI
errReynolds-McIlnay, Ryann; Morrin, Maureen; Nordfalt, Jens
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R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2017-01-07
err14
PREAI
errRank-Christman, Tracy; Morrin, Maureen; Ringler, Christine
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Does it pay to beat around the bush? The case of the obfuscating salesperson
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-02-07
err11
PREAI
errBickart, Barbara; Morrin, Maureen; Ratneshwar, S.
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errSave
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
errJOURNAL OF MARKETING
IF10.4
err2015-01-01
err150
PREAI
errMadzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen
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errSave
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2014-06-01
err145
PREAI
errKrishna, Aradhna; Morrin, Maureen; Sayin, Eda
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See the Seal? Understanding Restrained Eaters' Responses to Nutritional Messages on Food Packaging
errHEALTH COMMUNICATION
IF2.7
err2013-10-25
err11
PREAI
errLwin, May O.; Morrin, Maureen; Tang, Stanley W. H.; Low, Jin Yong; Thu Nguyen; Lee, Wei Xun
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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-08-01
err34
PREAI
errMorrin, Maureen; Inman, J. Jeffrey; Broniarczyk, Susan M.; Nenkov, Gergana Y.; Reuter, Jonathan
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Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2012-04-17
err43
PREAI
errLwin, May O.; Morrin, Maureen
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Is scent-enhanced memory immune to retroactive interference?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2011-03-21
err19
errOAAI
errMorrin, Maureen; Krishna, Aradhna; Lwin, May O.
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errSave
Product Scent and Memory
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2010-06-01
err139
errOAAI
errKrishna, Aradhna; Lwin, May O.; Morrin, Maureen
errShare
errSave
Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2010-05-07
err76
errOAAI
errLwin, May O.; Morrin, Maureen; Krishna, Aradhna
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Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
J
James Jaccard
H-index: 82 · Papers: 414
J
Jacob Jacoby
H-index: 54 · Papers: 160
G
Greg M. Allenby
H-index: 48 · Papers: 251
A
Aradhna Krishna
H-index: 48 · Papers: 219
J
J. Jeffrey Inman
H-index: 47 · Papers: 147
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