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Deciphering hotel chain diffusion
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DOI：10.1016/j.ijhm.2025.104477.png)
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Abstract
En 中文
• Provides a comprehensive analysis of diffusion dynamics across seven leading Chinese economy hotel chains. • Demonstrates that hotel chains simultaneously employ hierarchical, relocation, and contagious diffusion strategies. • Shows that contagious diffusion predominates during most phases of network expansion, particularly in the saturation stage. • Reveals that diffusion trajectories in higher-tier cities often diverge from the classic S-curve pattern. • Identifies substantial heterogeneity in diffusion behaviors and strategic sequencing among different hotel brands.
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