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FACTOR-MARKET RIVALRY
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DOI：10.5465/AMR.2009.40632072.png)
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Abstract
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With its focus on product-market rivalry, competitive dynamics research fails to tell the whole story. We develop a theory of factor-market rivalry to shed light on atypical rivals and competitive blind spots. Focusing on resource versatility and mobility, the theory introduces dynamic constructs-resource discontinuities, leapfrogging, and captivity-and explains their role in triggering cascading effects. To illustrate the theory's conceptual utility, we apply the concepts of factor-market rivalry to mutual forbearance in multimarket competition.
Keywords:
TECHNOLOGICAL DISCONTINUITIES
COMPETITIVE ADVANTAGE
DYNAMIC CAPABILITIES
MULTIMARKET CONTACT
RESOURCES
INDUSTRY
HYPERCOMPETITION
CONSEQUENCES
PERFORMANCE
STRATEGIES
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