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Flipping the script: Consumers' propensity for self-medication
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DOI：10.1080/10696679.2020.1870240.png)
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Abstract
En 中文
The U.S. health-care debate has focused on several macro-level factors to accomplish cost-containment, universal accessibility, and high-quality delivery in the marketplace. The present research empirically explores the drivers of consumer's propensity to self-medicate. The findings suggest that consumers' need for control is an important determinant of their propensity to self-medicate. Specifically, health locus of control factors are significant predictors of differences between Baby Boomers and Gen Ys in their propensity to self-medicate. Findings also suggest the importance of the role of a 'powerful other' such as a health-care provider in deterring consumer from self-medication.
Keywords:
HEALTH
BEHAVIOR
CARE
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