logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
BackJournal Details
Journal of Marketing Theory and Practice cover

Journal of Marketing Theory and Practice

IF5.3
Papers911
Citations4347
Journal Papers 914
Publication Date
delete
Aye robot! When should(n’t) service providers say yes to humanoid robot frontline employees?
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-05
delete0
deleteOAAI
deletePavan Munaganti; Babu John-Mariadoss; Andrew W. Perkins
deleteShare
deleteSave
The role of information cocoons in shaping consumer loyalty in e-commerce: a grounded theory study
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-04
delete0
PREAI
deleteWenxin Wang; Xin Yan
deleteShare
deleteSave
When AI speaks like us: the role of brand anthropomorphism in driving brand love and evangelism across developed and developing markets
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-23
delete0
PREAI
deleteKhalid Hussain; Laeeq M. Khan; Muhammad Junaid; Ghanem Ayed Elhersh; Imran Khan
deleteShare
deleteSave
The synergistic drivers of beverage brand value: marketing, R&D, and corporate social responsibility
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-22
delete0
PREAI
deleteXiujie Deng; Shunan Chen; Xuedong Liang
deleteShare
deleteSave
Deciphering takeover premiums: what resources of target firms drive takeover premiums?
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-15
delete0
PREAI
deleteDaoqin Han; Lixun Su; Kaiwen Zhang; Yuan Wen; Dong Liu
deleteShare
deleteSave
The flow of sales-generated knowledge into the innovation discovery phase: enablers and barriers
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-11
delete0
deleteOAAI
deleteKatariina Ylönen; Saara Julkunen; Anu Puusa
deleteShare
deleteSave
Artificial intelligence in service: a commentary on AI-expressed emotions and customer’s trust dilemma
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-10
delete0
PREAI
deleteSarbani Mishra; Poonam Kumar; Saumyaranjan Sahoo; Raj Agnihotri
deleteShare
deleteSave
Job meaningfulness in B2B salespeople: connecting salesforce control systems to B2B salesperson resilience and performance
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-09
delete0
PREAI
deleteJonathan A. Barnes; Barron W. Brown; William B. Locander
deleteShare
deleteSave
Industry clustering and the survival of minority-owned businesses: evidence from retail and hospitality sectors
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-08-26
delete0
PREAI
deleteZhen Richard Tang; Robert D. Winsor; Chloe Myounghee Moon
deleteShare
deleteSave
Rivals, retaliation and replacement brand preferences: ideology shapes consumer responses to misaligned brand activism
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-08-23
delete0
PREAI
deleteKatharine Howie; Jessica Vredenburg; Rhiannon M. Mesler
deleteShare
deleteSave
From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-21
delete0
deleteOAAI
deleteFrancesca Magno; Fabio Cassia; Christian M. Ringle
deleteShare
deleteSave
Warned yet ignored: when customer guilt amplifies or attenuates negative word-of-mouth in group service settings
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-13
delete0
deleteOAAI
deleteWolfgang Weitzl; Clemens Hutzinger
deleteShare
deleteSave
Integrating socio-technical perspectives in digital transformations in sales: a research agenda
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-11
delete0
deleteOAAI
deleteNirosha Nilmini Sathiskumar; Poul Houman Andersen; Deva Rangarajan; Hamid Bekamiri
deleteShare
deleteSave
Exploring cultural adaptability in AI-enabled marketing communications: the moderating role of technology readiness on consumer behavioral dynamics
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-09
delete0
PREAI
deleteVu Hiep Hoang; Quoc Dung Ngo; Thi Lan Huong Le
deleteShare
deleteSave
The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-06
delete0
PREAI
deleteZiyi Hua; Minghao Huang; Qiuchao Li
deleteShare
deleteSave
Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-02
delete0
PREAI
deleteCatherine A. Roster
deleteShare
deleteSave
How does AI drive consumers to purchase? The roles of AI anxiety and consumer autonomy
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-05-26
delete0
PREAI
deleteHai-Yen Le; Vy Vo Nguyen Thanh; Oanh Vu Thi; Xuan Nguyen Hoang My; Anh Le Ha Kieu; Uyen Nguyen Phuong
deleteShare
deleteSave
When values align: overall and value-specific person–organization fit in salesperson outcomes
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-05-22
delete0
PREAI
deleteDavid Brauer; Elizabeth Brauer; Emily C. Tanner
deleteShare
deleteSave
Revisiting consumer identity: a systematic review and future research agenda
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-05-08
delete0
PREAI
deleteBetül Çal
deleteShare
deleteSave
Meaning at a cost: how work–family conflict shapes job satisfaction for women in sales
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-05-06
delete0
PREAI
deleteM. Aplin-Houtz; K. Harrison; S. Schetzsle; L. Munoz
deleteShare
deleteSave