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Forest to fork strategy: Examining consumer preferences for wild boar meat
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DOI：10.1016/j.meatsci.2026.110119.png)
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Abstract
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• A choice experiment examines consumers preferences for wild boar meat products. • Willingness to pay increases for game meat products with food-health certifications and national/local origin. • Wildlife value orientations and attitudes towards game meat partly explain consumer choices. • This study provides empirical evidence to support the development of a structured wild game meat supply chain.
Keywords:
wild boar meat
consumer preferences
food-health certifications
wildlife value orientations
structured supply chain
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