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delete2019-06-11
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PRE
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A
Alan Bradshaw *
DOI:10.1177/0276146719855696delete
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Abstract

Abstract

En
AI Summary

AI Summary

Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.

Journal

Journal of Macromarketing cover
Journal of Macromarketing
IF:
2.3
Papers:
810
Citations:
2.0K

Organization

U
university of london
Scholars:
21.5W
Papers: 19.7W
Citations: 305