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Journal of Macromarketing cover

Journal of Macromarketing

IF2.3
Papers812
Citations1967
Journal Papers 1189
Publication Date
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AI as Market Infrastructure: How Misinformation and Automation Inequality Shape Democratic Performance and Economic Wellbeing
deleteJournal of Macromarketing
IF2.3
delete2026-10-07
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PREAI
deleteK.T. Manis; Seth Cockrell; Wesley Friske
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The Observability Trap: When Data Visibility Replaces Market Understanding
deleteJournal of Macromarketing
IF2.3
delete2026-09-28
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PREAI
deletePriyanka Sahoo; Hari Krishna Bagavatam; Radha Krishna Bagavatham; Sriramulu Madaboina; Laxman Boddu; Venkata Padmavathi Pathaballa
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Epistemic Displacement Theory: Understanding the Transformation of Consumer Knowledge in the Age of Synthetic Respondents
deleteJournal of Macromarketing
IF2.3
delete2026-09-09
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PREAI
deleteHyungjin Lukas Kim
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“ Lutar, construir, reforma agrária popular ”: Decolonial Analysis of the Landless Workers’ Movement Legitimation Process in the Traditional Food Market
deleteJournal of Macromarketing
IF2.3
delete2026-08-31
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PREAI
deletePilar Petrasi Guahnon; Marcelo Jacques Fonseca; Marcus Wilcox Hemais
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Broadening the Philosophical Essence of Marketing
deleteJournal of Macromarketing
IF2.3
delete2026-08-18
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PREAI
deleteA. Fuat Fırat; Nikhilesh Dholakia
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Breaking the Single Voice: Perceived AI Plurality as an Autonomy-Supportive Architecture for Ethical Marketplace Decisions
deleteJournal of Macromarketing
IF2.3
delete2026-08-10
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PREAI
deleteMehak Bharti; Megha Bharti; Lubna Nafees
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A Tri-Sector Model for Market Emancipation: Bridging the Algorithmic Divide
deleteJournal of Macromarketing
IF2.3
delete2026-08-03
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PREAI
deleteJagdish N. Sheth; Can Uslay; Mesut Cicek; Sevincgul Ulu
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Beyond the Knowledge Frontier: An Epistemological Framework for Marketing Strategy in the Age of Artificial Intelligence
deleteJournal of Macromarketing
IF2.3
delete2026-08-01
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PREAI
deleteSidney T. Anderson
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Relational Scarcity and Marketplace Backlash: A Zero-Sum Mattering Theory
deleteJournal of Macromarketing
IF2.3
delete2026-07-21
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PREAI
deleteGillian Oakenfull
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Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing
deleteJournal of Macromarketing
IF2.3
delete2026-07-20
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PREAI
deleteTheodore Tarnanidis; Sonny Nwankwo; Vijaya Kittu Manda; Bruno Sousa; Nana Owusu-Frimpong
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Market Shaping and the Paradoxes of Food Provisioning in Future Food Technologies
deleteJournal of Macromarketing
IF2.3
delete2026-07-09
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PREAI
deleteDenise Conroy; Amy Errmann; Ivy Gan; Michael Lee
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Does Happiness Still Belong to Consumption? Revisiting the Unfinished Question of Happiness in the Marketplace LeeD.-J.SirgyM. J. (2025). Happiness in the Marketplace: A Study Of Consumption, Consumers, and Wellbeing . Springer Nature. ISBN: 978-3-032-04445-7. €117.69.
deleteJournal of Macromarketing
IF2.3
delete2026-06-30
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PREAI
deleteHimadri Roy Chaudhuri; Debasis Pradhan
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The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing
deleteJournal of Macromarketing
IF2.3
delete2026-06-29
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PREAI
deleteMithila Guha; Farhana Nusrat
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The Electoral Agora: A Macromarketing Framework for Political Communication Systems and Voter Engagement
deleteJournal of Macromarketing
IF2.3
delete2026-06-13
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PREAI
deleteAdebanji Adedeji Adeyemi
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Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement
deleteJournal of Macromarketing
IF2.3
delete2026-06-09
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PREAI
deleteBright Senanu; Nii Nookwei Tackie; Thomas Anning-Dorson
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“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing
deleteJournal of Macromarketing
IF2.3
delete2026-06-04
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PREAI
deleteMurat Burucuoglu
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When Sustainability Signals Fail: Greenwashing and Informational Fragility in Marketing Systems
deleteJournal of Macromarketing
IF2.3
delete2026-06-02
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PREAI
deleteAnupam; Rahul Thangeda
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When Nations Clash, Brands Crash: Unraveling the Psychology of Consumer Boycotts in Global Market Conflicts
deleteJournal of Macromarketing
IF2.3
delete2026-05-28
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PREAI
deleteSiqin Deng; Yue Wang; Jianzheng Shi
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The Emancipation Paradox: When AI-Enhanced Personalization Undermines Consumer Agency and What Socially Responsible Marketing Requires
deleteJournal of Macromarketing
IF2.3
delete2026-05-06
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PREAI
deleteRushi Anandan Karichalil; Dimple Kaul
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The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance
deleteJournal of Macromarketing
IF2.3
delete2026-04-17
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PREAI
deleteIrsa Wafiatul Qisthi; Tabitha S. Thomas; Rafi M. M. I. Chowdhury; Felix Septianto
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