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Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment

delete2026-01-08
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OA
AI
E
Estelle van Tonder
S
Stephen Graham Saunders
N
Naz Onel
J
Jillian Dawes Farquhar
DOI:10.1108/ijbm-01-2026-782delete
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Abstract

Abstract

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International Journal of Bank Marketing cover
International Journal of Bank Marketing
IF:
6.9
Papers:
807
Citations:
5.3K

Organization

M
Monash University
Scholars:
5.4W
Papers: 5.4W
Citations: 79
U
university of south africa
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4.8K
Papers: 4.2K
Citations: 0
G
Gordon Institute of Business Science
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1
Papers: 1
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Stockton University cover
Stockton University
Scholars:
279
Papers: 246
Citations: 257
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