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International Journal of Bank Marketing cover

International Journal of Bank Marketing

IF6.9
Papers807
Citations5294
Journal Papers 807
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Guest editorial: Greenwashing: managerial and financial perspectives in the context of uncertainty
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IF6.9
delete2026-04-20
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deleteEnrico Battisti; Hussain G. Rammal
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Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value
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IF6.9
delete2026-03-24
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deleteMaria Teresa Cuomo; Antonio D'Amato; Armando Papa; Manlio Del Giudice
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Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment
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IF6.9
delete2026-01-08
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deleteEstelle van Tonder; Stephen Graham Saunders; Naz Onel; Jillian Farquhar
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Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation
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IF6.9
delete2025-12-15
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deletePrashant Salwan; Bhaskar Shandilya; Kavita Chavali; Vijay Pereira
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Influence of cultural dimensions on ESG performance in the banking sector
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IF6.9
delete2025-12-09
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deleteJosefa Boria-Reverter; Marina Romeo; Montserrat Yepes-Baldó
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The role of Green WACC in reducing greenwashing: assessing financial and environmental integrity in municipal waste management
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IF6.9
delete2025-12-09
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deleteJulija Bužinskė; Jelena Stankevičienė; Michael Christofi
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Brand experiences and repurchase intention in the financial advisory industry: a South African perspective
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IF6.9
delete2025-11-17
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deleteMia Bothma; Sean David Oosthuizen
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An unsupervised approach to demystifying customer-to-customer interactions in the banking sector: the case of the Moroccan banking sector
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IF6.9
delete2025-11-13
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deleteSoukaina Ettalibi; Marouane Dirchaoui; Abdeljalil El Ouardighi; Abdallah Abarda
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Navigating experiential balance: how online banking shapes loyalty and decision-making
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IF6.9
delete2025-11-04
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deleteAmira Berriche; Dimitri Laroutis; Philippe Boistel
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The role of perceived risk factors in willingness to use CBDC: mediating role of hard trust and soft trust
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IF6.9
delete2025-11-03
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deleteFahad Najeeb Khan; Muhammad Zohaib; Muhammad Usman Arshad
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Understanding elderly customers' resistance to AI-powered chatbots in banking
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IF6.9
delete2025-10-29
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deleteWalid Chaouali
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Why do individuals invest sustainably? A motivational analysis with marketing implications
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IF6.9
delete2025-10-28
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deleteMarion P. Ihls; J. Christopher Cohrs; Maro Rudolf
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The role of financial inclusion, financial literacy and digital payment adoption in Indonesian millennials’ financial well-being
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IF6.9
delete2025-10-28
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deleteSusnaningsih Muat; Nurul Shahnaz Mahdzan; Mohd Edil Abdul Sukor; Fachrurrozi; Nana Sari
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Factors influencing digital financial services adoption in low- and medium-income countries: a systematic literature review
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IF6.9
delete2025-10-24
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deleteShawn Hunter; Cuong Pham; Kunhyui Kim; Long Q. Trinh; Andreas Chai; Sameer Deshpande; Shireenjit Johl; Peter J. Morgan; Mila Obucina
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Social networks and borrowing decisions: evidence from Indian older households
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IF6.9
delete2025-10-21
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deleteYashika Chugh
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Beyond incentives: rethinking internal marketing drivers of commitment in the AI-transformed banking sector
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IF6.9
delete2025-10-17
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deletePaulo Duarte
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Applying the theory of planned behavior in estate planning
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IF6.9
delete2025-10-15
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deleteRobert J. Glew; Emilija Djurdjevic; Jing Jian Xiao
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Understanding the impact of gamification features on user retention: evidence from a mobile payment app
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IF6.9
delete2025-10-15
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deleteRita Neiva; Hélder Ferreira; António Azevedo
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Four decades of IJBM research: thematic evolution and future agenda for digital financial services
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IF6.9
delete2025-10-15
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deleteLai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi; Garry Wei-Han Tan; Alex Koohang
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Drivers of robo-advisors adoption in financial services: a meta-analytical study
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IF6.9
delete2025-10-14
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deleteFernando de Oliveira Santini; Syed Hasan Jafar; Wagner Junior Ladeira; Tareq Rasul
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