Guest editorial2021-01-072 OA AI JJoe F. Hair *JJun‐Hwa Cheah CChristian M. Ringle MMarko Sarstedt HHiram Ting DOI:10.1108/EBR-01-2021-307OriginalOriginal request for helpShareSaveAbstract En Keywords:PLS-SEM MODEL SELECTION COMPLEXITY QUALITY