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M

Marko Sarstedt

lmu munich

106H-index
526Paper Count
19.8WCitation Count
Published Papers 85
Publication Date
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A policy change at JAMS: The role of reproducibility in science
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-04
err0
PREAI
errMarko Sarstedt; Charles H. Noble; Stephanie M. Noble
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errSave
A Multimethod SEM Framework for Analyzing Models with Latent Variables
errJournal of Global Marketing
IF4.3
err2026-03-10
err0
errOAAI
errJoseph F. Hair; Pratyush Nidhi Sharma; Wynne W. Chin; Marko Sarstedt; Christian M. Ringle
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errSave
Consistent Partial Least Squares Structural Equation Modeling Using SmartPLS
errStructural Equation Modeling-A Multidisciplinary Journal
IF3.2
err2026-03-01
err1
PREAI
errCheah, Jun-Hwa; Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.
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Must-have, or maybe not? A sensitivity-based extension to necessary condition analysis
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2026-01-21
err0
errOAAI
errBecker, Jan-Michael; Richter, Nicole Franziska; Ringle, Christian M.; Sarstedt, Marko
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errSave
Regularized Structural Equation Modeling with Both Factors and Components
errSTRUCTURAL EQUATION MODELING-A MULTIDISCIPLINARY JOURNAL
IF3.2
err2025-09-01
err0
PREAI
errCho, Gyeongcheol; Choi, Ji Yeh; Sarstedt, Marko; Hwang, Heungsun
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Using LLMs in sensory service research: initial insights and perspectives
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2025-03-28
err0
errOAAI
errMonika Imschloss; Marko Sarstedt; Susanne J. Adler; Jun Hwa Cheah
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Toward open science in marketing research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-03-01
err0
errOAAI
errDeer, Lachlan; Adler, Susanne J.; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
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Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-11-18
err4
PREAI
errHollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; Urbonavicius, Sigitas; Dikcius, Vytautas
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A framework for enhancing the replicability of behavioral MIS research using prediction oriented techniques
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2024-10-01
err6
PREAI
errSharma, Pratyush Nidhi; Sarstedt, Marko; Ringle, Christian M.; Cheah, Jun-Hwa; Herfurth, Anne; Hair, Joseph F.
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Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM): a SmartPLS 4 tutorial
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-06-04
err14
errOAAI
errSarstedt, Marko; Richter, Nicole F.; Hauff, Sven; Ringle, Christian M.
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errSave
Going beyond the untold facts in PLS-SEM and moving forward
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-05-28
err23
errOAAI
errHair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Sharma, Pratyush N.; Liengaard, Benjamin D.
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errSave
Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err29
errOAAI
errHauff, Sven; Richter, Nicole Franziska; Sarstedt, Marko; Ringle, Christian M.
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Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-04-04
err13
errOAAI
errSarstedt, Marko; Adler, Susanne J.; Ringle, Christian M.; Cho, Gyeongcheol; Diamantopoulos, Adamantios; Hwang, Heungsun; Liengaard, Benjamin D.
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Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-10
err5
errOAAI
errSarstedt, Marko; Adler, Susanne J.; Rau, Lea; Schmitt, Bernd
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errSave
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-02-08
err24
errOAAI
errHair, Joseph F.; Sharma, Pratyush N.; Sarstedt, Marko; Ringle, Christian M.; Liengaard, Benjamin D.
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errSave
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
errPSYCHOLOGY & MARKETING
IF9.1
err2024-01-04
err22
errOAAI
errHollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; Jansson, Johan; Urbonavicius, Sigitas
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errSave
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-12-16
err31
errOAAI
errSarstedt, Marko; Liu, Yide
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errSave
An advanced method to streamline p-hacking
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-08-01
err5
errOAAI
errSarstedt, Marko; Adler, Susanne J.
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errSave
Quantifying uncertainty in PLS-SEM-based mediation analyses
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-06-05
err18
errOAAI
errSarstedt, Marko; Moisescu, Ovidiu-Ioan
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A primer on integrated generalized structured component analysis
errEUROPEAN BUSINESS REVIEW
IF3.7
err2023-03-16
err18
PREAI
errHwang, Heungsun; Sarstedt, Marko; Cho, Gyeongcheol; Choo, Hosung; Ringle, Christian M. M.
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Research Directions

No research directions
Co-authors
Cooperation Journals
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Christian M. Ringle
H-index: 107 · Papers: 373
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David J. Ketchen
H-index: 95 · Papers: 261
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T. Ramayah
H-index: 94 · Papers: 981
G
G. Tomas M. Hult
H-index: 92 · Papers: 310
R
Roger J. Calantone
H-index: 85 · Papers: 357
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