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Improving agent-based models of diffusion

delete2016-04-11
delete5
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OA
AI
R
Robert East *
M
Mark Uncles
J
Jenni Romaniuk
W
Wendy Lomax
DOI:10.1108/EJM-02-2015-0120delete
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Abstract

Abstract

En 中文
Purpose - This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach - One well-cited paper is examined. Findings - Evidence is presented that casts doubt on the assumptions and mechanisms used. A range of mechanisms is suggested that should be evaluated for inclusion in diffusion modeling. Originality/value - The need for validation of assumptions has been stressed elsewhere but there has been a lack of examples. This paper provides examples. The stress on the sufficiency of the mechanisms used is new.
Keywords:
Validation
Agent-based modeling
Sufficiency
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Journal

European Journal of Marketing cover
European Journal of Marketing
IF:
5.1
Papers:
2.4K
Citations:
1.0W

Organization

K
Kingston University
Scholars:
2.2K
Papers: 2.2K
Citations: 2.5K
U
University of South Australia
Scholars:
9.0K
Papers: 1.1W
Citations: 1.6W