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European Journal of Marketing cover

European Journal of Marketing

IF5.1
Papers2388
Citations10283
Journal Papers 2450
Publication Date
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Customers’ disposition towards loyalty program engagement
deleteEuropean Journal of Marketing
IF5.1
delete2026-08-26
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PREAI
deleteStephen Skinner; Saalem Sadeque; Gaganpreet Singh; Sanjit K. Roy; Mohammed Quaddus
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Moral agency and status validation: the influence of service robots in preferential treatment dynamics
deleteEuropean Journal of Marketing
IF5.1
delete2026-08-20
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PREAI
deleteVivian Pontes; David Goyeneche; Nicolas Pontes; Peter Popkowski Leszczyc
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Artificially sincere? How chatbot language style shapes consumer perceptions across brand contexts
deleteEuropean Journal of Marketing
IF5.1
delete2026-07-15
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PREAI
deleteSean Sands; Carla Ferraro; Vlad Demsar; Civilai Leckie; Colin Campbell
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How the compatibility between negative mood and single (vs multiple) representative victim(s) increases charitable giving
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-30
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PREAI
deleteJungsil Choi; Hyun Young Park; Bingqing Miranda Yin; Surendra N. Singh
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Shaping connections: co-designing digital inclusion for older adults
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-29
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deleteDiane M. Martin; Bernardo Amado Figueiredo; Jacob Sheahan; Torgeir Aleti; Mike Reid; Larissa Hjorth; Thi Thao Nguyen Luu; Mark Buschgens; Glen Wall; Anne Grigg
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Sustainable living: the push and pull of everyday practices
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-22
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PREAI
deleteCrystal Sheau-Fen Yap; Cordelia Rose Stewart; Meenal Rai; LayPeng Tan
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Consumers’ responses to sustainability initiatives: the impacts of response efficacy and fatalism
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-18
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deleteReyhane Hooshmand; Billy Sung; Yingying Tiong; Min Teah; Robyn Ouschan; Julie Napoli
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The interplay between strategic design and market orientations in achieving new product advantage
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-18
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PREAI
deleteClaudio Dell’Era; Subin Im; Charles H. Noble; Daisuke Ishida; Naoto Onzo
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Brand repurchasing in channel switching: insights from omnichannel grocery retailing
deleteEuropean Journal of Marketing
IF5.1
delete2026-05-21
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PREAI
deleteSatoshi Nakano
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Explainable artificial intelligence (XAI) and consumer products: an empirical assessment of the effects of explanations versus benefits in product information
deleteEuropean Journal of Marketing
IF5.1
delete2026-04-27
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PREAI
deleteMagnus Söderlund; Alona Natorina
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From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling
deleteEuropean Journal of Marketing
IF5.1
delete2026-04-21
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PREAI
deleteHannu Makkonen; Matti Mäntymäki; Jaakko Aspara; Valtteri Kaartemo
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Inspirational advertising: emotional value and marketing benefits
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-25
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PREAI
deleteKiju Jung; Vincent Mitchell
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That’s too close! The role of product-body proximity in naturalness marketing
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-17
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deleteHelena Schirmacher; Yasemin Boztug
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Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-12
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deleteMai Nguyen; Luis Arango; Yunen Zhang; Nicole Hartley; Felix Septianto
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Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-11
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deleteWided Batat; Michela Addis; S. Sinem Atakan; Danae Manika; Paula C. Peter; Lane Peterson Fronczek
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Firms’ DARQ readiness and marketing implications: a systematic literature review
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-04
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deleteAli N. Tehrani; Sanjit K. Roy; Richard L. Gruner
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From the old to the new generation of a product: unlearn, improve and prosper
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-03
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deleteNikolaos Kyriakopoulos; Paraskevas C. Argouslidis; Dionysis Skarmeas; Spiros Gounaris
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Perceived fit in the context of brand extensions: a systematic literature review
deleteEuropean Journal of Marketing
IF5.1
delete2026-02-23
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deleteSophie Biallowons; Anna-Karina Schmitz; Martin Fassnacht
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To do is to be: workplace design to support employee prosocial motivation at the organizational frontline
deleteEuropean Journal of Marketing
IF5.1
delete2026-02-20
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deleteSteven W. Rayburn; Luis García-Tello; Sidney Anderson; Alejandro Fontana; Jeremy J. Sierra
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To be or to want to be: how followers engage with NFTs, their communities and how it influences their identity journey
deleteEuropean Journal of Marketing
IF5.1
delete2026-02-09
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PREAI
deleteGiulia Nevi; Olivier Nicolas; Luca Dezi; Gian Luca Gregori
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