arrow
Return

Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial

delete2026-03-01
delete0
PRE
AI
V
Vasilica-Maria Margalina
C
Charlotte Kreienbaum
J
Joseph F. Hair
B
Becker, Jan-Michael
R
Ringle, Christian M. *
DOI:10.1057/s41270-026-00466-2delete
deleteOriginal
deleteOriginal request for help
deleteShare
deleteSave
Abstract

Abstract

En 中文
This tutorial and case study provides a comprehensive, step-by-step guide to conducting multiple and logistic regression analyses using SmartPLS 4. Although SmartPLS is primarily known for partial least squares structural equation modeling (PLS-SEM), its latest version includes features that enable researchers to perform and visualize regression analyses effectively. The tutorial introduces the theoretical foundations of both standard multiple and logistic regression, outlines the main stages of model specification and estimation, and demonstrates how to implement these analyses within the SmartPLS environment. Emphasis is placed on key analytical decisions, such as model design, assumption testing, interpretation of coefficients, and goodness-of-fit measures. Practical examples and graphical outputs are included to illustrate the implementation process and to enhance understanding of the results.
Keywords:
Multiple linear regression
Logistic regression
Analysis
Evaluation
Application
SmartPLS

Journal

Journal of Marketing Analytics cover
Journal of Marketing Analytics
IF:
3.5
Papers:
380
Citations:
1.2K

Organization

1
1 decembrie 1918 university alba iulia
Scholars:
199
Papers: 195
Citations: 0
H
hamburg university of technology
Scholars:
276
Papers: 131
Citations: 0
BI Norwegian Business School cover
BI Norwegian Business School
Scholars:
793
Papers: 1.3K
Citations: 2.0K
U
University of South Alabama
Scholars:
3.3K
Papers: 2.3K
Citations: 3.0K
researcher View more organizations