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Journal of Marketing Analytics cover

Journal of Marketing Analytics

IF3.5
Papers380
Citations1174
Journal Papers 377
Publication Date
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Caught looking: pitfalls of data visualization in quick decision-making
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IF3.5
delete2026-04-01
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deleteKistler, Justin T.; Wooten, Joel; Mumbower, Stacey; Galbreth, Michael
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Measuring the disruptiveness of conceptual papers in the field of marketing
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deleteLee, Jennifer Jooyeon; Kim, Hyunuk
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Modeling user retention in service-oriented livestreaming: the role of IT affordances, parasocial interaction, and privacy concerns
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deleteWu, Jianhua; Jiang, Nan; Xavier, Jesrina Ann
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Metrological uncertainty and the value of informative nulls in marketing research
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deleteSarstedt, Marko
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Mastering the marketing mix: an empirical approach to strategically orchestrate the marketing mix across segments and competitors
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IF3.5
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deleteMergner, Niklas; Bruggemann, Philipp; Olbrich, Rainer
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A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem
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deleteAhmed, Waqas; Al-Zaeemi, Shehab Abdulhabib; Ali, Ahmed; Dwivedi, Yogesh K.
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Big data in consumer behavior research: a systematic review of data sources, analytical methods, and research questions
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deleteLiu, Qiankun; Wang, Ruigang; Pareti, Muhabaiti; Castellini, Alessandra; Viaggi, Davide; Canavari, Maurizio
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Manufacturers' current omnichannel position: effect of digital channels on loyalty and the customer characteristics that demand digital channels
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deleteKoizumi, Masaki; Kato, Takumi
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Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
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IF3.5
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deleteMargalina, Vasilica-Maria; Kreienbaum, Charlotte; Hair, Joseph F.; Becker, Jan-Michael; Ringle, Christian M.
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Artificial intelligence: what we know we'd like to know
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deletePetrescu, Maria; Krishen, Anjala S.
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Swap, tap, shop: how mobile apps are transforming the in-store shopping experience
deleteJournal of Marketing Analytics
IF3.5
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deleteLee, Youngdeok (Young); Ha, Sejin; Jeong, So Won; Park, Jee-Sun
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Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach (nov, 10.1057/s41270-024-00363-6, 2024)
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deletePokhrel, Laxman; Anup, K. C.; Shrestha, Binod Krishna
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Integrating marketing capabilities and CRM for social promotion: evidence from big data marketing analytics
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deleteHaverila, Kai; Haverila, Matti; Zarea, Hadi
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The role of customer experience, engagement, and satisfaction on behavioral intention: reconfiguring loyalty mechanisms in regulated health services in an emerging market
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deleteda Veiga, Claudimar Pereira; Bicalho, Luiza Peixoto; Drummond-Lage, Ana Paula; Lopes, Luis Felipe Dias; Su, Zhaohui; da Veiga, Cassia Rita Pereira
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From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online (sept, 10.1057/s41270-025-00442-2, 2025)
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deleteSalciuviene, Laura; Seinauskiene, Beata; Lukauskas, Mantas; Dovaliene, Aiste; Gadeikiene, Agne; Banyte, Jurate
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Advancing predictive content analysis: a natural language processing and machine learning approach to television script data (vol 13, pg 824, 2025)
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deletePalomba, Anthony
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Rethinking expectations in non-routine service use: evidence from three Asian countries
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deleteNagashima, Naoki
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Gaining market share in the mobile app market: examining developers' sharing building strategies
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deleteTafesse, Wondwesen; Al-Amri, Mohamed; Al-Waqfi, Khalid; Barka, Mohammad; Chaaban, Khalil; Syed, Muhammad Mustafa
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Speaking to loyalty: a cIPMA approach to understanding AI voice assistant service outcomes
deleteJOURNAL OF MARKETING ANALYTICS
IF3.5
delete2025-12-01
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deleteWu, Ziqiang; Aw, Eugene Cheng-Xi; Tan, Garry Wei-Han; Liu, Chia-Chi
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Predictability & explainability of survival analysis in churn prediction
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deleteKimitei, Symon; Agiro, Don; Ni, Sherri; Ni, Huan
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