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Navigating organizational identity in transnational higher education: the case of a Hong Kong university's branch campus in mainland China
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DOI：10.1080/07294360.2025.2566433.png)
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Abstract
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Influenced by the internationalization and marketization of higher education (HE), international branch campuses (IBCs) have become a common form of transnational (or cross-border) higher education...
Keywords:
Transnational higher education,international branch campus,organizational identity,Hong Kong University,Greater Bay Area
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