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RESPONSE FUNCTION ESTIMATION USING THE EQUITY ESTIMATOR

delete1991-02-01
delete16
PRE
AI
A
Arvind Rangaswamy *
L
Lakshman Krishnamurthi
DOI：10.2307/3172727delete
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Abstract

Abstract

En
Keywords:
MARKETING DECISION-MODELS
LATENT ROOT REGRESSION
SHARE MODELS
MULTICOLLINEARITY
BOOTSTRAP
JACKKNIFE
CALCULUS
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AI Summary

Key information extracted from the uploaded paper, including a brief overview, abstract, background, key highlights, visual analysis, and future outlook.

Journal

J
Journal of Marketing Research
IF:
5
Papers:
2.6K
Citations:
2.9W

Organization

No organization information available