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Journal of Marketing Research

IF5
Papers2642
Citations29050
Journal Papers 2862
Publication Date
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EXPRESS: Consumer Interactions and Peer Effects in Socially-Connected Digital Products
deleteJournal of Marketing Research
IF5
delete2026-06-16
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PREAI
deleteYijun Chen; Yulia Nevskaya
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EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood
deleteJournal of Marketing Research
IF5
delete2026-06-05
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PREAI
deleteTaku Togawa; Naoto Onzo
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EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach
deleteJournal of Marketing Research
IF5
delete2026-06-03
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PREAI
deleteMingzhang Yin; Khaled Boughanmi; Anirban Mukherjee
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The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending
deleteJournal of Marketing Research
IF5
delete2026-06-02
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PREAI
deleteHuanhuan Shi; Qiang (Kris) Zhou; Adithya Pattabhiramaiah; Shrihari Sridhar
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The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India
deleteJournal of Marketing Research
IF5
delete2026-05-28
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PREAI
deleteTanuka Ghoshal; Tripat Gill
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EXPRESS: Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?
deleteJournal of Marketing Research
IF5
delete2026-05-26
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PREAI
deletePaulo Albuquerque; Anita Tusche; Marton Varga; Nadine R. Gier-Reinartz; Bernd Weber; Hilke Plassmann
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The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
deleteJournal of Marketing Research
IF5
delete2026-05-26
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PREAI
deleteJungkeun Kim; Jongwon Park; Harmen Oppewal
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Welfare Implications of Democratization in Content Creation: Generative AI and Beyond
deleteJournal of Marketing Research
IF5
delete2026-05-21
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PREAI
deleteTianxin Zou; Zijun (June) Shi; Yue Wu
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EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos
deleteJournal of Marketing Research
IF5
delete2026-05-04
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PREAI
deleteJiani Xue; Shiri Melumad
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EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment
deleteJournal of Marketing Research
IF5
delete2026-04-17
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PREAI
deleteLudovica Cesareo; Cesare Amatulli; Alessandro M. Peluso; Matteo De Angelis
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EXPRESS: Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
deleteJournal of Marketing Research
IF5
delete2026-04-13
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PREAI
deleteDaniel Winkler; Nils Wlömert; Jūra Liaukonytė
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The Effect of Downvotes on Content Creation: Evidence from Social Media
deleteJournal of Marketing Research
IF5
delete2026-04-13
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PREAI
deleteVarad Deolankar; Jessica Fong; S. Sriram
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When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
deleteJournal of Marketing Research
IF5
delete2026-04-10
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deleteGuanzhong Du; David J. Hardisty
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Multihoming Alliances and Price Competition
deleteJournal of Marketing Research
IF5
delete2026-04-07
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deleteAbhinav Uppal; Nanda Kumar; Manish Gangwar
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Death or <i>Muerte</i> ? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
deleteJournal of Marketing Research
IF5
delete2026-03-27
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PREAI
deleteLexie Lan Huang; Xueni (Shirley) Li; Kimmy Wa Chan
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Vocal Similarity, Timbre, and Persuasion in Consumer–Spokesperson Interactions
deleteJournal of Marketing Research
IF5
delete2026-03-25
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PREAI
deleteNa Kyong (Kimberly) Hyun; Michael L. Lowe; Aradhna Krishna
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A Vision Editorial for the 2026–2029 <i>JMR</i> Team
deleteJournal of Marketing Research
IF5
delete2026-03-25
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PREAI
deleteRaphael Thomadsen
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Communication Patterns in Joint Decision-Making
deleteJournal of Marketing Research
IF5
delete2026-03-24
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deleteKelley Gullo Wight; Holly S. Howe; Danielle J. Brick; Gavan J. Fitzsimons
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Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
deleteJournal of Marketing Research
IF5
delete2026-03-12
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deleteSamsun Knight; Tsung-Yiou Hsieh; Yakov Bart
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Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
deleteJournal of Marketing Research
IF5
delete2026-03-04
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PREAI
deleteJake An; André Bonfrer; Christine Eckert
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