.png){kind=icon}
.png){kind=icon}
Return
TAM analysis of interactive video acceptance and learning retention in higher education
.png){kind=icon}
OA
AI
H
M
R
DOI：10.1016/j.caeo.2026.100392.png)
.png){kind=icon}
Original request for help.png){kind=icon}
Share.png){kind=icon}
Save
Abstract
En 中文
• Empirically compared linear vs. interactive instructional videos in an informal learning environment. • Conducted a within-subjects experiment with 55 university students using a mixed-methods design. • Qualitative analysis identified seven key mechanisms for designing educational interactive videos. • Provides a practical framework for designing effective and engaging interactive educational videos. • Offers implications for educators, instructional designers, and digital learning material developers.
Keywords:
Interactive video
Technology acceptance model (TAM)
Educational technology
Learning retention
Instructional design
Journal
IF:
5.7
Papers:
373
Citations:
951
Organization
Cited Papers