The timestamp effect: How prior contribution timing shapes future donations

doi:10.1016/j.ijhm.2025.104423

The timestamp effect: How prior contribution timing shapes future donations

2025-09-23

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Barbara Apaalabono Atanga *

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Anna S. Mattila

DOI：10.1016/j.ijhm.2025.104423

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• The effect of prior contribution timing on consumers’ donation intention is mediated by perceived velocity. • Specifically, a recent (vs. distant) prior contribution timing leads to a higher perceived velocity and donation intention. • Matching gifts moderate the relationship between perceived velocity and donation intention. • Spatial distance moderates the relationship between perceived velocity and donation intention.

The timestamp effect: How prior contribution timing shapes future donations

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