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Validation and sufficiency
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DOI：10.1108/EJM-02-2016-0113.png)
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Abstract
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Purpose - This paper aims to respond to the commentaries by Nejad, and Rand and Rust on the paper Improving Agent-Based Models of Diffusion. Design/methodology/approach - Evidence on the nature of word of mouth was reviewed and related to the views expressed by the authors of the commentaries. Findings - The authors of this paper remain concerned about the assumptions used in agent-based models of diffusion. Originality/value - The study refers to previously published work.
Keywords:
Diffusion
Social networks
Word of mouth
ABM
Agent-based modelling
Modelling assumptions
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