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International Journal of Research in Marketing cover

International Journal of Research in Marketing

IF7.5
Papers1243
Citations6427
Journal Papers 1255
Publication Date
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What if you dislike the brand you promote? How creatives' brand attitudes affect promotional content
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-09
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deleteCátia Alves; Irene Consiglio; Stijn M.J. van Osselaer; Luis F. Martinez
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Diagnosing Image-Ad Success: An Interpretable and Scalable Framework for Liking, Sharing, and Memorability
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-08
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PREAI
deleteUlf Böckenholt; Kunpeng Zhang
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AI product review summaries and content homogenization: the changing landscape of UGC
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-07
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deleteSoogand Alavi; Salar Nozari
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Deep learning in the service of customer service: the value of AI-enabled timely performance feedback
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-25
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deleteHisham Abdulhalim; Byungyeon Kim; Elie Ofek; Adi Shalev; Talia Tron
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Digital brand engagement: harnessing brandfests designed for brand publics
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-15
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deleteKimberley Preiksaitis; Alexander I. Mitchell
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Art as Revelation: Why AI Art Moves Us Less
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-12
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PREAI
deleteBaris Erman Depecik; Ezgi Ozgen; Koray Cosguner; J. Jeffrey Inman
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Assessing Artificial Marketing Intelligence
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-09
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PREAI
deleteRaymond R. Burke; Maximilian Matthe; Alex Leykin
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How scholars build universalist and social authority: uncovering citation outcomes for scholars and research fields
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-08
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deleteRadek Karpienko; Vijay Ganesh Hariharan; Thomas Reutterer; Nuno Camacho; Stefan Stremersch
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Is the Pareto a principle? A longitudinal exploration of inequality in category-level consumer spending
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-06
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deleteBarak Libai; Michael Haenlein; Sarah Gelper
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Awe-inspired sustainability: the moral elevation link
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-03
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PREAI
deleteAmogh Kumbargeri; Atul Kumar; Shailendra Pratap Jain; Sukriti Sekhri; Yash Chakarvarty; Arvind Sahay
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Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-06-01
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deleteDew, Ryan; Padilla, Nicolas; Luo, Lan E.; Oblander, Shin; Ansari, Asim; Boughanmi, Khaled; Braun, Michael; Feinberg, Fred; Liu, Jia; Otter, Thomas; Tian, Longxiu; Wang, Yixin; Yin, Mingzhang
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Passive voice in consumer complaints reveals fault attribution and predicts escalation
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-24
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deleteAmir Sepehri; Rod Duclos; Jonah Berger
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The Bible of publishing: a perspective inspired by Don Lehmann
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-17
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deleteStefan Stremersch; Marnik Dekimpe; Jacob Goldenberg; PK Kannan; Eitan Muller; Koen Pauwels; Roland T. Rust; Martin Schreier; Jan-Benedict Steenkamp
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Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-11
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deleteKim Uhlendorf-Leo; Sebastian Uhrich; Franziska Völckner
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Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-11
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deleteRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
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Beyond Means: A Dynamic Framework for Predicting Customer Satisfaction
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-31
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deleteChristof Naumzik; Abdurahman Maarouf; Stefan Feuerriegel; Markus Weinmann
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Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-27
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deleteIpek N. Nibat; Olivier Trendel; Robert Mai; Tinka Krüger; Wassili Lasarov; Stefan Hoffmann
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The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing and Profit
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-25
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deleteMohsen Foroughifar; David Soberman
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Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-22
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deleteShijie Lu; Xin Shane Wang; Alixandra Barasch; June Cotte; Yu Ding; Siham El Kihal; Rajdeep Grewal; Praveen K. Kopalle; Xiao Liu; Sridhar Moorthy; Jun Hyun Joseph Ryoo; Isamar Troncoso
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Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-19
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deleteMartin P. Fritze; André Marchand; Thorsten Hennig-Thurau; Stéphanie Feiereisen; Vince Mitchell
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