logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
BackJournal Details
J

Journal of Advertising

IF7
Papers1512
Citations7244
Journal Papers 1610
Publication Date
delete
The Aesthetic Paradox: How Visual Aesthetic Quality Shapes Digital Engagement on Social Media
deleteJournal of Advertising
IF7
delete2026-10-07
delete0
PREAI
deleteChengcheng Liao; Xiaoman Li; Ziyao Huang; Teli Xian
deleteShare
deleteSave
Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence
deleteJournal of Advertising
IF7
delete2026-10-03
delete0
PREAI
deleteShuba Srinivasan; Yuping Liu-Thompkins; Edward Malthouse; Ewa Maslowska
deleteShare
deleteSave
Advertising with HAART: Introducing Human–AI Asymmetric Relationship Theory
deleteJournal of Advertising
IF7
delete2026-10-02
delete0
deleteOAAI
deleteVeronica L. Thomas; Heather Shoenberger; Andrés Gvirtz; Sean Sands; Lotte Willemsen
deleteShare
deleteSave
Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity
deleteJournal of Advertising
IF7
delete2026-09-30
delete0
PREAI
deleteJunyu Bao; Zhibin Jiang; Xinyu Lu; Xuebing Qin
deleteShare
deleteSave
Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes
deleteJournal of Advertising
IF7
delete2026-09-24
delete0
deleteOAAI
deleteTsz Hang Chu; Dandan Liu; Hongyuan Gan
deleteShare
deleteSave
Generative AI Disclosure in Advertising: From Intent- to Production-Based Disclosure
deleteJournal of Advertising
IF7
delete2026-09-24
delete0
deleteOAAI
deleteDenitsa Dineva; Oguz A. Acar
deleteShare
deleteSave
AI Advertising-to-Service Inference: When AI Disclosure Triggers Inferences from Ad Production to Process Expectation
deleteJournal of Advertising
IF7
delete2026-09-15
delete0
PREAI
deletePatrick Weiss; Michael Jungbluth; Jens Hogreve
deleteShare
deleteSave
The Dark Side of #Engagement: A Multi-Method Study of Negative eWOM Diffusion in Bashtag Networks Through Dual Factor Theory
deleteJournal of Advertising
IF7
delete2026-09-02
delete0
PREAI
deleteHaseon Park; Minjeong Kim
deleteShare
deleteSave
When Empowerment Triggers Contempt: Gendered Responses to Single and Multi-Modal Portrayals of Muscular Women
deleteJournal of Advertising
IF7
delete2026-09-02
delete0
deleteOAAI
deleteLior Avieli Weizman; Enav Friedmann
deleteShare
deleteSave
From Advertisements to Ad Agents: A Relational Inference Framework for Agentic Advertising
deleteJournal of Advertising
IF7
delete2026-08-27
delete0
PREAI
deleteGuohua Wu
deleteShare
deleteSave
The Influence of Brand–Game Congruity in the Promotional Phase of Advergames: The Role of Perceived Legitimacy
deleteJournal of Advertising
IF7
delete2026-08-25
delete0
PREAI
deleteAmélie Joassard; Sonia Capelli
deleteShare
deleteSave
Game On or Game Over? The Influence of In-Game Advertising on Consumer Engagement
deleteJournal of Advertising
IF7
delete2026-08-24
delete0
deleteOAAI
deleteLuca Matteo Zagni; Rebecca Pera; Linda D. Hollebeek
deleteShare
deleteSave
The Power of Brand Modesty: The Influence of Self-Effacing Brand Messages on Branding Outcomes and Purchase Behavior
deleteJournal of Advertising
IF7
delete2026-08-14
delete0
PREAI
deleteTessa Garcia-Collart; Jessica M. Rixom
deleteShare
deleteSave
When Awe Backfires: The Surprising Effect of Awe on Self-Gifting in Advertising
deleteJournal of Advertising
IF7
delete2026-08-07
delete0
PREAI
deleteBegum Kaplan; Scott A. Wright
deleteShare
deleteSave
Conceptualizing and Measuring Nostalgia for Eras
deleteJournal of Advertising
IF7
delete2026-07-06
delete0
PREAI
deleteMatthew Farmer; Caleb Warren
deleteShare
deleteSave
Body Positivity in Advertising: A Meta-Analysis
deleteJournal of Advertising
IF7
delete2026-06-12
delete0
deleteOAAI
deleteDaylan Schuchert; Martin Eisend
deleteShare
deleteSave
Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising
deleteJournal of Advertising
IF7
delete2026-06-09
delete0
deleteOAAI
deleteDong Zhang; Joanna Strycharz; Sophie C. Boerman; Theo Araujo; Hilde A. M. Voorveld
deleteShare
deleteSave
Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising
deleteJournal of Advertising
IF7
delete2026-06-05
delete0
PREAI
deleteZiqi Shang; Xiuping Li; Aradhna Krishna
deleteShare
deleteSave
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight
deleteJournal of Advertising
IF7
delete2026-06-05
delete0
PREAI
deleteAlvin Zhou; Harsh Taneja; Ewa Maslowska
deleteShare
deleteSave
Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters
deleteJournal of Advertising
IF7
delete2026-05-06
delete0
deleteOAAI
deleteAnnelien Van Remoortere; Susan Vermeer; Xiaotong Chu; Rens Vliegenthart; Sanne Kruikemeier
deleteShare
deleteSave