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Journal of Advertising

IF7
Papers1500
Citations7244
Journal Papers 1598
Publication Date
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The Power of Brand Modesty: The Influence of Self-Effacing Brand Messages on Branding Outcomes and Purchase Behavior
deleteJournal of Advertising
IF7
delete2026-08-14
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PREAI
deleteTessa Garcia-Collart; Jessica M. Rixom
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When Awe Backfires: The Surprising Effect of Awe on Self-Gifting in Advertising
deleteJournal of Advertising
IF7
delete2026-08-07
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PREAI
deleteBegum Kaplan; Scott A. Wright
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Conceptualizing and Measuring Nostalgia for Eras
deleteJournal of Advertising
IF7
delete2026-07-06
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PREAI
deleteMatthew Farmer; Caleb Warren
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Body Positivity in Advertising: A Meta-Analysis
deleteJournal of Advertising
IF7
delete2026-06-12
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deleteOAAI
deleteDaylan Schuchert; Martin Eisend
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Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising
deleteJournal of Advertising
IF7
delete2026-06-09
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deleteOAAI
deleteDong Zhang; Joanna Strycharz; Sophie C. Boerman; Theo Araujo; Hilde A. M. Voorveld
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Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising
deleteJournal of Advertising
IF7
delete2026-06-05
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PREAI
deleteZiqi Shang; Xiuping Li; Aradhna Krishna
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Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight
deleteJournal of Advertising
IF7
delete2026-06-05
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PREAI
deleteAlvin Zhou; Harsh Taneja; Ewa Maslowska
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Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters
deleteJournal of Advertising
IF7
delete2026-05-06
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deleteOAAI
deleteAnnelien Van Remoortere; Susan Vermeer; Xiaotong Chu; Rens Vliegenthart; Sanne Kruikemeier
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How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
deleteJournal of Advertising
IF7
delete2026-05-01
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PREAI
deleteVeronica L. Thomas; Kendra Fowler
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Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions
deleteJournal of Advertising
IF7
delete2026-04-29
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PREAI
deleteChen Lou; Xuan Zhou; Elison Ai Ching Lim; Tao Chen; Edson C. Tandoc Jr.; Diotima Chattoraj
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How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
deleteJournal of Advertising
IF7
delete2026-04-07
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PREAI
deleteQuan Xie; Sidharth Muralidharan; Joe Phua
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Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release
deleteJournal of Advertising
IF7
delete2026-03-16
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PREAI
deleteHui Shi; Sophia Mueller-Bryson; Regina Jihea Ahn
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Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change
deleteJournal of Advertising
IF7
delete2026-03-16
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deleteLinda Tuncay Zayer; Catherine A. Coleman; Shu-Chuan Chu; Verena Gruber
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Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints
deleteJournal of Advertising
IF7
delete2026-03-16
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PREAI
deleteKasey Windels; Sara Champlin; Xiao Liang; Sarah Karl
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Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal
deleteJournal of Advertising
IF7
delete2026-03-10
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PREAI
deleteChun-Tuan Chang; Hsiao-Ching Lee; Zhao-Hong Cheng; Yu-Kang Lee; Yi-Jing Chen
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In Memory of Dr. Herbert Jack Rotfeld
deleteJournal of Advertising
IF7
delete2026-03-10
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deleteAlyse R. Lancaster; Cynthia Morton Padovano
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Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research
deleteJournal of Advertising
IF7
delete2026-03-05
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PREAI
deleteKatherine Sredl; Julie Whiteman; Finola Kerrigan; Cagri Yalkin
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The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective
deleteJournal of Advertising
IF7
delete2026-01-26
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PREAI
deleteShanjita Shawrin; Judith Fletcher-Brown; Karen Middleton; Sarah Turnbull
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Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design
deleteJOURNAL OF ADVERTISING
IF7
delete2025-12-01
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PREAI
deleteRyu, Soo Yon; Affonso, Felipe M.; Sela, Aner
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The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
deleteJOURNAL OF ADVERTISING
IF7
delete2025-12-01
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PREAI
deleteKhodakarami, Farnoosh; Peter, Paula C.; Cornelis, Erlinde
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