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International Journal of Advertising cover

International Journal of Advertising

IF5.9
Papers1213
Citations5198
Journal Papers 1282
Publication Date
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Negotiating breastfeeding information in everyday life: mothers’ engagement with momfluencer content
deleteInternational Journal of Advertising
IF5.9
delete2026-08-05
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PREAI
deleteEllen Mertens; Emma Beuckels; Liselot Hudders
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Metaverse advertising configurations: a study of the world’s leading brands
deleteInternational Journal of Advertising
IF5.9
delete2026-08-04
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deleteHairong Li; Wenyu Dou; Jintao Wu; Jiang Zhu
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Message design for guilt-based green advertising: whether and how to highlight moral transgression, personal responsibility, and efficacy
deleteInternational Journal of Advertising
IF5.9
delete2026-08-02
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deleteBingjing Mao; Nicholas Carcioppolo
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When influencers hold brand activism accountable: the interplay of influencer call-ins/outs and brand response strategies
deleteInternational Journal of Advertising
IF5.9
delete2026-07-28
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deleteMinjie Li
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The personalization paradox in AI-driven social media advertising: a tripartite framework
deleteInternational Journal of Advertising
IF5.9
delete2026-07-18
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deleteInam Ul Haq; Bilal Mazhar; Hannan Khan Tareen; Fatima Maqsood; Usha A. Priyanga Wel Henage
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How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis
deleteInternational Journal of Advertising
IF5.9
delete2026-07-16
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deleteParia Zamanfashami
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The use of advertising to oppose your party’s candidate: a test of fifth column party advocacy effects during election campaigns
deleteInternational Journal of Advertising
IF5.9
delete2026-07-15
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deleteOluseyi Adegbola; Maria De Moya
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Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising
deleteInternational Journal of Advertising
IF5.9
delete2026-07-14
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deleteTae Hyun Baek; Yung Kyun Choi; Inhye Kim; Sukki Yoon
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Can too many hashtags backfire? Understanding audiences’ perceptions of hashtags on Instagram
deleteInternational Journal of Advertising
IF5.9
delete2026-07-11
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deleteHyun Seung Jin; Namin Kim
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From awareness to action: the role of brand activism advertising in shaping consumers’ attitudes and prosocial intentions
deleteInternational Journal of Advertising
IF5.9
delete2026-07-10
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deleteVeronica Rosendo-Rios; Dina Khalifa
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Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development
deleteInternational Journal of Advertising
IF5.9
delete2026-07-08
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deleteZumurad Aripova van Amstel; Izian Idris; Charles Jebarajakirthy; Pei-Shan Soon; Haroon Iqbal Maseeh
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Which responsible gambling messages work? Comparing recommendation and corrective strategies
deleteInternational Journal of Advertising
IF5.9
delete2026-07-07
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deleteFrancisco-Luis Sánchez-Fernández; Myriam Martínez-Fiestas; José-Ángel Ibáñez-Zapata; Francisco-Javier Montoro-Ríos; Luis-Alberto Casado-Aranda
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#GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship
deleteInternational Journal of Advertising
IF5.9
delete2026-07-03
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deleteChen Lou; Lening Wang; Zhuoman Li; Dianna Chang; Ying Yi Ng; Faateha Sarah Binte Mohamed Shehzad Nur
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Beyond the black box: impact of algorithm explainability, control, and literacy on user evaluations of personalized recommendations and advertising
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IF5.9
delete2026-07-03
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deleteJungyong Ahn; Jang Ho Moon; Yongjun Sung
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Justifying advertisements in paid streaming subscriptions: the role of perceived fairness in shaping user intentions
deleteInternational Journal of Advertising
IF5.9
delete2026-06-27
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deleteJamel Khenfer; Aya Shaban; Sana Minhas
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Skin lightening product use:the impact of advertising, social influences, and self-perceived knowledge
deleteInternational Journal of Advertising
IF5.9
delete2026-06-24
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deleteRajesh Iyer; James A. Muncy
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Optimal playback speed: a curvilinear relationship between speed-watching and the effectiveness of brand placement
deleteInternational Journal of Advertising
IF5.9
delete2026-06-23
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deleteGuoquan Ye; Xin Guan; Wuxia Bao; Changchun Xuan; Yinhong Zhuang
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Product placement repetition in audio and visual modalities: effects on brand attitudes
deleteInternational Journal of Advertising
IF5.9
delete2026-06-23
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deleteDeepa Pillai; Siva K. Balasubramanian
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From intrusion to advantage: uncovering the mediating role of perceived benefit in consumers’ responses to in-game advertising
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IF5.9
delete2026-06-18
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deleteLuca Matteo Zagni; Cristian Rizzo; Raffaele Filieri
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How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition
deleteInternational Journal of Advertising
IF5.9
delete2026-06-16
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deleteManish Das; Weng Marc Lim; Linda D. Hollebeek; Aastha Verma; Saurav Majumder; Naman Sreen; Raiswa Saha
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