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International Journal of Pharmaceutical and Healthcare Marketing

IF1.1
Papers64
Citations
Journal Papers 64
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Exploring the role of medical professionals in communication with patients for the related products consumption: an example of dentists
deleteInternational Journal of Pharmaceutical and Healthcare Marketing
IF1.1
delete2026-05-01
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deleteTung, Yu-Ting; Chen, Kuan-Nien
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The role of hybrid applications in the European Medicines Agency: balancing innovation and efficiency
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IF1.1
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deleteAmulya, K. M.; Arjun, M.; Venkatesh, M. P.
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Prescribing trust: authenticity, personalization, and health literacy in pharmaceutical branding
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IF1.1
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deletePoulis, Athanasios; Rizomyliotis, Ioannis
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Adoption of AI-based diabetes diagnosis: a patient and institutional perspective in Maharashtra and Karnataka (vol 20, pg 365, 2026)
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IF1.1
delete2026-05-01
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deleteRoy, M.; Singh, M.; Jamwal, M.
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Digital synergy: exploring the impact of social media influence, value co-creation and AI adoption on customer adoption
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IF1.1
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deleteMukhtar, Umer; Ali Hamid, Muhammad Burhan Ud Din
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Driving health-care efficiency through continuous improvement in the post-COVID era: insights and future directions from a systematic literature review
deleteInternational Journal of Pharmaceutical and Healthcare Marketing
IF1.1
delete2026-04-01
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deleteJainullabdeen, A.; Sabeerdeen, M.; Prasanth, S.; Manoharan, N.
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Marketing drivers of medical device selection: the mediating role of surgeon training in suburban Tier II Indian health-care markets
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IF1.1
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deleteCoutinho, Shawnn; Da Silva Pereira, Anushka
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Enhancing hospitalized patients medication safety by focusing on electronic medical record system: a quality function deployment application
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IF1.1
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deleteSingh, Ankit; Jindal, Ojesvi
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An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
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IF1.1
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deleteKeswani, Mamta
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A MILP-based decision support system for an emergency hospital pharmacy
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IF1.1
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deleteBen Chihaoui, Faten; Bhar Layeb, Safa; Chaouachi, Jouhaina; Hamouda, Chokri
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Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic
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IF1.1
delete2026-03-01
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deleteNasse, Theophile Bindeoue; Gan, Esther; Sampson, Maxwell Mwinzumah
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Financial flexibility, working capital efficiency and profitability in the Indian pharmaceutical sector: evidence from panel data (2016-2025)
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IF1.1
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deleteAgrawal, Vijay
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Epistemic ethicality and agentic artificial intelligence: exploring cognitive affective ontologies of trust and engagement in omnichannel healthcare ecosystems
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IF1.1
delete2026-02-01
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deleteJ. Nair, Arjun; Rao A.b., Satish
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Determinants of consumer confidence in generic drugs: the case of the Rabat-Sale-Kenitra region
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IF1.1
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deleteBoudina, Sara
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LGBTQ-inclusive hospital advertising and purchase intention
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IF1.1
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deleteBenoit, Ilgim Dara; Foreman, Jeffrey
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The influence of professional competence, emotional intelligence, productivity and engagement on job satisfaction in a health-care setting
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IF1.1
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deleteSpader, Gabriele; Eberle, Luciene; Milan, Gabriel Sperandio; Nodari, Cristine Hermann
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Evaluating pharmaceutical supply chain management research using bibliometric and content analysis
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IF1.1
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deleteGiri, Vikrant; Madaan, Jitender; Varma, Nikhil; Chungcharoen, Ekachidd
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Building engagement and trust on Instagram: a netnographic case study of a doctor's communication strategies
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IF1.1
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deleteDe Assis, Walter Macedo; Setubal, Flavia Meneguelli Ribeiro; Brandao, Marcelo Moll; Vilela, Bruno; Leite, Maria Clara De Oliveira
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Unveiling the aftermath of choice: exploring health insurance buyer's regret using mixed method approach
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IF1.1
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deleteKumari, Neha; Mishra, Niraj; Shivani, Shradha
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Boosting patient satisfaction in cross-border reproductive care through hospitality and communication
deleteInternational Journal of Pharmaceutical and Healthcare Marketing
IF1.1
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deletePanas, Gerasimos; Chatzopoulou, Evi; Karayanni, Despina A.
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