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QUALITATIVE MARKET RESEARCH
IF
2.5
Papers
23
Citations
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Journal Papers
23
Related Insights
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Journal Papers
23
Publication Date
Publication Date
IF
Citations
"Speculatively exploring" - a relational approach to study liquid modern markets
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-05-01
1
PRE
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Chimenti, Gianluca
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Marketplace risks and vulnerable consumers
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-05-01
0
PRE
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Patsiaouras, Georgios
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The price of belonging: impulse buying in live shopping among low-income youth
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-04-01
0
PRE
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Pacheco, Daniel Costa; Moniz, Ana Isabel Damiao de Serpa Arruda; Caldeira, Suzana Nunes; da Silva, Osvaldo Dias Lopes
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Studying complex marketing phenomena: a multi-phase, multi-method qualitative market research framework
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-04-01
0
PRE
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Dodds, Sarah; Palakshappa, Nitha; Bulmer, Sandy
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Resolving the meat paradox: the role of animal-related meanings in the adoption of plant-based diets
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-04-01
0
PRE
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Kauppinen-Raisanen, Hannele; Leipamaa-Leskinen, Hanna; Sorvari, Katariina; Rantanen, Veera-Iiris
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Feminist collaborative autoethnography (FCAE): a framework of care, reflexivity and resistance in marketing and consumer research
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-03-01
0
PRE
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Drake, Carly; Pradhan, Anuja Anil
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Decoding consumption - savings trade-off for Indian middle class in the new normal
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-03-01
0
PRE
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Gupta, Astha Sanjeev; Mukherjee, Jaydeep
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Flipping the script: consumer reactions to gender role reversals and power dynamics in sexualized advertising
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-03-01
1
PRE
AI
Extine, Mallory; Harrison, Kristina Marie
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What drives employees to develop their personal brands at work? Appeal, authenticity, and influence
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-02-01
0
PRE
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Nefedeva, Ekaterina; Plakhotnik, Maria S.
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Never check in anything you could not bear to lose: an autoethnographic study of baggage loss
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-02-01
0
PRE
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Wells, Victoria; Carrigan, Marylyn
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Intentions to adopt service robots: Indian restaurateurs' perspectives from a DTPB lens
QUALITATIVE MARKET RESEARCH
IF
2.5
2026-02-01
0
PRE
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Pande, Smriti; Gupta, Kriti Priya
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What content do fans like? Identifying key elements of elite athletes' Instagram posts from the fans perspective
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-12-01
0
PRE
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Mahmoudian, Abed; Izadi, Behzad; Pyun, Do Young
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How green influencers' content strategies promote pro-environmental awareness through electronic word of mouth (e-WOM)
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-12-01
0
PRE
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Nguyen, Thi-Thao; Dang, Thai-Thinh
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Greener labels, stronger bonds: driving engagement and value co-creation through retailers' sustainability and sustainable development goals alignment
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-12-01
0
PRE
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Durmaz, Gulbin; Foroudi, Pantea; Melewar, T. C.; Dennis, Charles; Dilmperi, Athina
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Sequencing the visual narrative: a multi-phase co-created photo-elicitation approach
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-12-01
0
PRE
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Shah, Chetan; Smith, Sandra D.; Fernandez, Karen V.
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Observing object circulation as movement using participants' visual ethnography: theoretical relevance and research protocol
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-12-01
0
PRE
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Scarano, Monica C.; Ozcaglar-Toulouse, Nil
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The NFT revolution: how do stakeholders in the arts and luxury collectibles market react - resist or embrace?
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-11-18
0
PRE
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Kondrateva, Galina; De Boissieu, Elodie; Baudier, Patricia; Ammi, Chantal
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The validity and reliability of case study research: a systematic review and framework
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-11-01
0
PRE
AI
Correa, Victor Silva; Ferreira, Wilquer Silvano de Souza; Cardoso, Marcio; de Magalhaes, Matheus Albergaria
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Binge delivery behaviors among digital natives: a phygital exploration of status, empowerment, and vulnerability
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-11-01
2
PRE
AI
Batat, Wided
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Crunchy moms as ideological pioneers: the negotiation of natural motherhood and consumerist ideology through crunchy mom discourse on TikTok
QUALITATIVE MARKET RESEARCH
IF
2.5
2025-10-01
0
PRE
AI
Foos, Adrienne E.; Northington, William Magnus
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