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Journal of Interactive Advertising

IF
Papers25
Citations
Journal Papers 25
Publication Date
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Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility
deleteJournal of Interactive Advertising
IF0
delete2026-07-03
delete0
PREAI
deleteKim, Hyunji; Ham, Jeongmin; Eastin, Matthew S.
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Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing
deleteJournal of Interactive Advertising
IF0
delete2026-07-03
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PREAI
deleteSnyder, Eugene Cho; Alves, Arianna; Abraham, Melna; Vargas, Wandally; Sullivan, Daniel
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Word-of-Mouth Communication as a Function of Status-Driven Sustainable Consumption, Moderated by Emotional or Rational Communication in Online Environments
deleteJournal of Interactive Advertising
IF0
delete2026-07-03
delete0
PREAI
deleteCardoso, Diego Tavares; Arruda Filho, Emilio Jose Montero
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Effects of Immersive Experience in the Branded Metaverse
deleteJournal of Interactive Advertising
IF0
delete2026-04-01
delete1
PREAI
deleteShen, Fuyuan; Shoenberger, Heather; Tan, Ryan; Zhang, Bingbing; Zihang, E.
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Brand Activism in Digital and Interactive Media: Insights and Future Directions
deleteJournal of Interactive Advertising
IF0
delete2026-01-02
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PREAI
deleteKim, Kacy; Yoon, Hye Jin
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Persuasive Power of Emotive AI: A Moderated-Mediation Model of Consumer Well-Being via Enjoyment and Autonomy
deleteJournal of Interactive Advertising
IF0
delete2026-01-01
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PREAI
deleteBhardwaj, Hrithvik; Sharma, Dheeraj
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What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
deleteJournal of Interactive Advertising
IF0
delete2026-01-01
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PREAI
deleteWang, Zhan; Chun, Wootae
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Three Roles of Antecedents of Ad Avoidance in Digital Media: A Constructive Choice Approach
deleteJournal of Interactive Advertising
IF0
delete2026-01-01
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PREAI
deleteTakeuchi, Ryosuke
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Don't Buy It! Influencers' Negative Product Reviews and Their Effects on Young Adults
deleteJournal of Interactive Advertising
IF0
delete2026-01-01
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PREAI
deleteHarff, Darian; Le, Doan Phuong Nhi
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Simulated Persuasion in Extended Realities: Virtual Influencers in Immersive Virtual Environments
deleteJournal of Interactive Advertising
IF0
delete2025-12-01
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PREAI
deleteAhn, Sun Joo (Grace); Hatfield, Haley R.
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Hello, Interactive Advertising!: A Semi-Systematic Review and Path Forward for Computational Interactive Advertising Research
deleteJournal of Interactive Advertising
IF0
delete2025-12-01
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PREAI
deleteHayes, Jameson L.
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Green vs. Greed: A Cross-Platform Analysis of Sustainability and Commercial Social Media Influencer Content
deleteJournal of Interactive Advertising
IF0
delete2025-12-01
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PREAI
deleteBoerman, Sophie C.; Dekoninck, Heleen; De Vries, Erik
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Understanding and Advancing Interactive Advertising: The Case for Interdisciplinary Research
deleteJournal of Interactive Advertising
IF0
delete2025-12-01
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PREAI
deleteStafford, Marla Royne
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Capturing Attention: Understanding the Dynamics of Interactive Advertising to Engage Generation Alpha
deleteJournal of Interactive Advertising
IF0
delete2025-12-01
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PREAI
deleteHudders, Liselot
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Moral Framing in AI-Mediated Communication: Exploration of LLM Effects on Engagement Patterns Among Black Americans
deleteJournal of Interactive Advertising
IF0
delete2025-11-01
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PREAI
deleteSussman, Kristen L.; Atkinson, Lucy; Anderson, Joshua; Williamson, Lillie; Upshaw, Sean; Ntang Beb, Jean-Louis
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Interactive Ad-Ventures: Reflecting on the Past and Exploring Future Horizons for JIA
deleteJournal of Interactive Advertising
IF0
delete2025-11-01
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PREAI
deleteDe Pelsmacker, Patrick; Roose, Gudrun
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Reflecting on 25 Years and Forecasting the Future: Shaping JIA as a Leading Authority on Interactive Advertising
deleteJournal of Interactive Advertising
IF0
delete2025-10-02
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PREAI
deleteLi, Hairong; Leckenby, John D.
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Diversity in Interactive Advertising
deleteJournal of Interactive Advertising
IF0
delete2025-10-02
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PREAI
deleteEisend, Martin
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JIA at Twenty-Five: Mapping the Evolution and Future of Interactive Advertising
deleteJournal of Interactive Advertising
IF0
delete2025-10-02
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PREAI
deleteKim, Jooyoung
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The Effects of Social Interaction and Brand Engagement in Metaverse Brand Stores on Consumer Enjoyment, Satisfaction, and Purchase Intentions
deleteJournal of Interactive Advertising
IF0
delete2025-10-01
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PREAI
deleteJang, Haneul; Kim, Yeonsoo
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