logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
BackJournal Details
J

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

IF2.7
Papers17
Citations
Journal Papers 17
Publication Date
delete
Driving towards sustainability: Analyzing the purchase intentions of new energy vehicles among young consumers
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete0
PREAI
deleteChen, Jing; Wang, Anning
deleteShare
deleteSave
Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete0
PREAI
deleteNguyen, Khoi Minh; Phan, Thong Minh; Tran, Y. Nhu Nguyen; Nguyen, An Thuy; Nguyen, Thi Ly Na; Hoang, Giang Huong; Tran, Thanh Thanh; Nguyen, Ngan Thanh
deleteShare
deleteSave
Addicted to scrolling: Does short-form video drive your purchases?
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete0
PREAI
deleteGupta, Shikha; Singh, Amit; Kapoor, Anuj Pal
deleteShare
deleteSave
Exploring drivers of brand loyalty in luxury e-commerce: The role of AI chatbots
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete1
PREAI
deleteKim, Sanghee; Jai, Tunmin (catherine); Chang, Hyo Jung (julie)
deleteShare
deleteSave
Trust and expertise: How digital immigrants influence sustainable consumer behavior in emerging markets
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete0
PREAI
deleteBahrami, Assal; Kincl, Tomas
deleteShare
deleteSave
Evolution of salesperson motivation research: A bibliometric analysis
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-01-02
delete0
PREAI
deleteCha, Claire Huiyoung
deleteShare
deleteSave
An S-O-R model perspective on e-commerce: Personalization, hedonic motivation, and customer experience driving e-satisfaction and repurchase intention in a developing country
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-01-01
delete0
PREAI
deleteThi Cam Le, Nguyen; Thi Tra Phuong, Nguyen; Voak, Adam
deleteShare
deleteSave
Trust-building factors of service quality and the impact of trust on commitment and referral intentions for B2B IT service vendors
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
delete0
PREAI
deleteKwon, Dae Hwan; Cho, Erin
deleteShare
deleteSave
Investigating perceived integrated interaction on e-commerce: How omnichannel experiences drive flow, anticipatory value, trust, and positive WOM
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
delete0
PREAI
deleteWiardi, Akram Harmoni; Dharmmestha, Basu Swastha; Purwanto, Bernardinus Maria
deleteShare
deleteSave
Apologizing for online service failures: How does the use of emojis have an impact on customer forgiveness?
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
delete0
PREAI
deleteCai, Jie; Park, Yoonseo
deleteShare
deleteSave
Fashion AI across the value chain: A comprehensive literature review and future agenda
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
delete1
PREAI
deleteOh, Neulonbit; Ko, Eunju; Cho, Minjung
deleteShare
deleteSave
Perceived product attributes towards actual usage of smart jewellery: Extending the UTAUT theory with EFA consumer needs model
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
delete0
PREAI
deleteArachchi, H. A. Dimuthu Maduranga; Samarasinghe, G. D.
deleteShare
deleteSave
Brands and retailers as your friends: The impacts of social exclusion, crowding perception, and design density on conspicuous consumption
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
delete0
PREAI
deleteMatin, Arian; Kululashvili, Sopiko; Todua, Nia; Khoshtaria, Tornike
deleteShare
deleteSave
Developing the indexical-iconic food authenticity scale
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-01
delete0
PREAI
deleteLee, Sean; Quintal, Vanessa; Phau, Ian
deleteShare
deleteSave
Sustainable luxury marketing: A systematic review and agenda for future research
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
delete0
PREAI
deleteYe, Christine
deleteShare
deleteSave
Impact of personalized marketing communication on brand attitude is mediated by usefulness: Empirical investigation of surrogate shoppers
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
delete0
PREAI
deleteArora, Sonia; Bawa, Anupam
deleteShare
deleteSave
AI transformation and AI adoption intention in B2B environment
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
delete0
PREAI
deletePark, Dong Hwan; Jiang, Qi; Ko, Eunju; Son, Sang Chul; Kim, Kyung Hoon
deleteShare
deleteSave