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International Review on Public and Nonprofit Marketing

IF2.1
Papers26
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Journal Papers 26
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Bibliometric mapping of brand activism: trends, themes, and trajectories
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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deleteKumar, Anil; Ahmad, Anees; Hossain, Md Billal
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Comparing the effectiveness of hopeless versus hopeful appeals in motivating donations
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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deleteLi, Yang; Liu, Huirong; Sun, Yan
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Drive for environmental responsibility and social media attachment among young people in a digital age
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IF2.1
delete2026-06-01
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deleteOgiemwonyi, Osarodion; Rashid, Wirya Najm; Othman, Bestoon Abdulmaged; Faisal-E-Alam, Md; Dyczek, Berenika
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Intergenerational food waste behavior: how gen X and millennials differ in Indonesia (vol 23 , pg 179 , 2026 )
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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deleteOctavia, Johanna Renny; Sitompul, Carles; Purwanto, Edi; Biasini, Naurissa
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The effectiveness of donation choice options in cause related marketing
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IF2.1
delete2026-06-01
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deleteSong, Jae-Do
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Conceptualizing the association between perceived proactive versus reactive LGBTQ plus -related CSR and online brand advocacy
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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deleteLe, Mai Thi Thu; Ngo, Thuy Thi; Pham, Thao Thi Phuong; Nguyen, Hoa Thi Thuy
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Unpacking brand evangelism in cause-related marketing: a dual approach using PLS-SEM and fsQCA
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-05-01
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deleteKoushik, Kanishk; Yadav, Shashi; Sarkar, Madhulika P.
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LATAM Gen Z green segments: responsible consciousness and sustainable habits
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-05-01
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deleteBianchi, Enrique Carlos; Borboa-Alvarez, Edith Patricia; Ponce, Marco Antonio Rios; Ortigueira-Sanchez, Luis Camilo; Burbano-Vallejo, Edy Lorena; Cubillo-Salas, Gustavo
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Consumers' valuation for eco-friendly packaging attributes in Klang Valley, Malaysia
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-04-01
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deleteYuet, Medeline Kok Xin; Ramli, Nurul Nadia; Nawi, Nolila Mohd
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Digital influencer activism: a literature review and future research agenda using TCCM framework
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-03-01
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deleteKumar, Nitin; Agrawal, Amit Kumar
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Emotions elicited by femvertising across genders: a qualitative study with young adults
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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deleteKurowska, Aleksandra; Barbosa, Belem
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The power of a name: beneficiary identifiability in charitable crowdfunding
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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deleteHwang, Sanyoung; Suk, Kwanho
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Organizational dynamics and governance in a country in crisis: a multi-level analysis of Yemeni nonprofit organizations
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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deleteAfif, Ameen Ali Bin; Ishak, Zuaini; Sawandi, Norfaiezah; Bajary, Anas Rasheed
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Linguistic strategies evoking empathy, urgency, and solidarity in crowdfunding campaigns: a narrative transportation perspective
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-12-01
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deleteAlzaanin, Eman I.
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Understanding the value orientation of independent retailers in the sustainable fashion market
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-11-01
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deleteDe-Juan-Vigaray, Maria D.; Espinosa-Segui, Ana I.; Qin, Li
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Intergenerational food waste behavior: how gen X and millennials differ in Indonesia
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-11-01
delete0
PREAI
deleteOctavia, Johanna Renny; Sitompul, Carles; Purwanto, Edi; Biasini, Naurissa
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The mediating role of internal marketing and job satisfaction in enhancing task and contextual performance: evidence from the Jordanian public sector
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IF2.1
delete2025-10-01
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deleteAwwad, Mohammad Suleiman
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Blood donation: strongly approve but not give! Promoting blood giving with inducing hypocrisy paradigm
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IF2.1
delete2025-10-01
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deleteM'Sallem, Wafa; Baccar, Sana
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Decoding the vote: the influence of decision-making styles and social media campaigns on Gen Z's presidential election choices
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IF2.1
delete2025-10-01
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deleteRhesa, Muhammad; Setialaksana, Wirawan; Basirung, Muhammad Romario; Supardi, Rafsanjani; Umar, Andi Taufiq
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From disconnected to engaged: a multi-analytical approach to explore citizen engagement with government social media during crisis
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IF2.1
delete2025-10-01
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deleteBagadia, Swati; Malhotra, Deepali; Yadav, Rajan
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