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Journal of Public Policy and Marketing

IF4.7
Papers26
Citations2823
Journal Papers 24
Publication Date
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Generative AI: Delivering on the Promises and Understanding the Perils
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-06-09
delete0
PREAI
deleteDhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins
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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-05-05
delete0
PREAI
deleteUnnati Narang; Vishal Sachdev; Ruichun Liu
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Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-04-21
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PREAI
deleteMaria Landekhovskaya; Grant E. Donnelly; Rebecca Walker Reczek
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Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-03-16
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PREAI
deleteMeike Eilert; Stefanie Robinson
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Fostering Marketplace Inclusion: Health Equity Implications
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-03-11
delete1
PREAI
deleteLabarge, Monica C.; Block, Kameron
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Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-03-11
delete3
PREAI
deleteLteif, Lama; Block, Lauren G.; Cian, Luca; Patrick, Vanessa M.; Scott, Maura L.
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Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-03-11
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PREAI
deleteVallen, Beth; Kees, Jeremy
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Comments on Creating Equity by Design
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-03-11
delete1
PREAI
deleteTorres, Allyce C.
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Disability as Identity: Advancing Innovation Through Hearing Ability Diversity
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-03-11
delete1
PREAI
deleteGroth, Oden H.; Janger, Michael; Hildebrand, Diogo
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How Voluntary Simplicity Evokes Resilience in Times of Crisis
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-02-24
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PREAI
deleteStefan Hoffmann; Ingo Balderjahn; Felix Reimers
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The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-02-12
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PREAI
deleteEmma G. Galvan; Christopher L. Newman
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Small Donors’ Political Slacktivism: The Relationship Between Contribution Format and Subsequent Political Behaviors
deleteJournal of Public Policy & Marketing
IF4.7
delete2025-02-12
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PREAI
deletePureum Kim; Gustavo Schneider; Anastasiya Pocheptsova Ghosh
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Curbing Adolescents' Risky Drinking Behavior with Authenticity
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-02-11
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PREAI
deleteHess, Alexandra C.; Jaud, David A.; Garnier, Claire; Gergaud, Olivier
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A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-02-11
delete1
PREAI
deleteJefferies, Josephine Go; Rhoads, Meredith; Vogus, Timothy J.; Satornino, Cinthia B.; Joffe, Margaux; Broderick, Alicia A.
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Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-02-09
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PREAI
deleteTom van Laer; Morgan E. Smith
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From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-02-06
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PREAI
deleteWolfgang Messner; Tatum Greene; Josephine Matalone
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The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-02-06
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PREAI
deleteManhui Jin; Zhiyong Yang; Traci L. Freling; Narayanan Janakiraman
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Buy! Buy! Buy!-How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-01-24
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PREAI
deleteClaudia Groß; Dirk Vriens
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Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2025-01-23
delete1
PREAI
deleteYingting Wen; Sandra Laporte
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Generative AI Solutions to Empower Financial Firms
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2024-12-31
delete1
PREAI
deleteShashank Shaurya Dubey; Vivek Astvansh; Praveen K. Kopalle
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