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Marketing Intelligence and Planning

IF
Papers29
Citations
Journal Papers 29
Publication Date
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Are you talking to me?: Product anthropomorphized messaging and persuasion
deleteMarketing Intelligence and Planning
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delete2025-09-08
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PREAI
deleteHsuan-Hsuan Ku; Yi-Tiang Shiu
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Role of CSR perceptions in building customer engagement
deleteMarketing Intelligence and Planning
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delete2025-08-26
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PREAI
deleteSudeepta Pradhan; Abhishek Mishra; Makhmoor Bashir; Sunny Bose
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Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness
deleteMarketing Intelligence & Planning
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delete2025-08-25
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PREAI
deleteMasoud Karami; Mokter Hossain; Omid Hashemi; Nikan Mehrara
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Does obsolescence risk matter for smartwatch adoption?
deleteMarketing Intelligence and Planning
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delete2025-08-14
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PREAI
deleteBurak Borulu; Fulya Acikgoz; Orhan Celiker; Mehmet Cem Bölen
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Mapping out digital luxury marketing: a systematic review and future research agenda
deleteMarketing Intelligence and Planning
IF0
delete2025-08-13
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PREAI
deleteChristine Ye
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Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation
deleteMarketing Intelligence and Planning
IF0
delete2025-08-12
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PREAI
deleteZhihua Ding; Teng Sun; Yupeng Mou
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Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory
deleteMarketing Intelligence and Planning
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delete2025-08-11
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PREAI
deleteFang-Yi Lo; Muhammad Dliya’ul Haq; Yuan-Yi Shen
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Innovation reputation and market capitalization: the moderations of firm size, industry, and asset efficiency
deleteMarketing Intelligence and Planning
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delete2025-08-06
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PREAI
deleteArilova Randrianasolo; Alexey V. Semenov
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Managing channel conflicts: how do expert power and reward power contribute?
deleteMarketing Intelligence and Planning
IF0
delete2025-08-06
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PREAI
deleteSushant Kumar
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Service presentness in enhancing services interaction flow
deleteMarketing Intelligence and Planning
IF0
delete2025-07-24
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PREAI
deleteHarriman Samuel Saragih
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Is green the new gold? Green branding and its state-of-the-art
deleteMarketing Intelligence & Planning
IF0
delete2025-06-26
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PREAI
deleteSeema Bhardwaj; Ritika Chopra; Weng Marc Lim; Satish Kumar
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Social media fatigue among university students: a configural modeling of stressors and distractions
deleteMarketing Intelligence and Planning
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delete2025-06-19
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PREAI
deleteWalid Chaouali; Houssem Edine Nasr; Arch G. Woodside; Afef Khalil; Sihem Ben Saad
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Insights from customers’ chats with bots and human agents
deleteMarketing Intelligence & Planning
IF0
delete2025-06-10
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PREAI
deleteVivek Astvansh
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Ethical marketing: a review and research agenda
deleteMarketing Intelligence & Planning
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delete2025-06-05
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PREAI
deleteOmkar Dastane; Eugene Cheng-Xi Aw; Juan Carlos Fandos-Roig; Javier Sánchez-García
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Shopping in the metaverse: role of enjoyment from the perspective of information system success model
deleteMarketing Intelligence and Planning
IF0
delete2025-06-03
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PREAI
deleteShuman Wang; Zeran Zhang; Yajing Yin; Chunlin Yuan
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Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey
deleteMarketing Intelligence and Planning
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delete2025-06-03
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PREAI
deleteMuhammad Farrukh Abid; Sara Quach; Amjad Shamim; Park Thaichon; Junaid Siddique
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The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota
deleteMarketing Intelligence and Planning
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delete2025-05-30
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PREAI
deleteRichard Conde; Cameron Sumlin; Lucille Pointer
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The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies
deleteMarketing Intelligence and Planning
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delete2025-05-27
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PREAI
deleteJong Min Kim; Mina Jun; Jeongsoo Han
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Mobile app engagement: scale development, validation and empirical test
deleteMarketing Intelligence & Planning
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delete2025-05-23
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PREAI
deleteSneha Rose George; Manoj Edward; Joshy Joseph
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Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing
deleteMarketing Intelligence & Planning
IF0
delete2025-05-23
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deleteOAAI
deletePreetha Menon; Rajat Roy; Giridhar Ramachandran; Rhea Roy
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