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Journal of Political Marketing

IF1.7
Papers14
Citations
Journal Papers 14
Publication Date
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Developing a Model of Joyful Political Campaign: Integrating Social Marketing Paradigm into Political Marketing
deleteJournal of Political Marketing
IF1.7
delete2026-03-01
delete0
PREAI
deleteAji, Hendy Mustiko; Fadhilla, Hanifa Nur
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Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?
deleteJournal of Political Marketing
IF1.7
delete2026-02-01
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PREAI
deleteTutu-Boahene, Bernard
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Branding the Vote: The Strategic Role of Candidate Image in Political Marketing on Social Media
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
delete0
PREAI
deleteMoslehpour, Massoud; Shalehah, Anita; Pham, Van Kien; Walawalkar, Ankita Manohar
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Television and Digital Advertising in the 2024 U.S. Presidential Campaign
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
delete0
PREAI
deleteFowler, Erika Franklin; Ridout, Travis N.; Franz, Michael M.; Kim, Yujin; Zhang, Meiqing; Floyd, Breeze; Olienikov, Pavel
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Executing a Personal PoliticalBranding Campaign from Within Government: The Case of the UK Finance Minister Rishi Sunak and Social Media (2020-2022)
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteGarland, Ruth
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An Overview of Media Coverage Shifts Before and After the 2024 U.S. Presidential Election
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteLokmanoglu, Ayse D.; Gupta, Ananya; Hemmila, Tess; Jadoon, Amira; Knijnenburg, Bart; Perliger, Arie
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Examining TikTok's Sport Sponsorship Strategy: Content Creation and Amplification in the Global North
deleteJournal of Political Marketing
IF1.7
delete2025-12-01
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PREAI
deleteBurton, Nicholas; Naraine, Michael L.
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Engaging Voters Via Celebrity Politician Strategy: A Multi-Group Analysis
deleteJournal of Political Marketing
IF1.7
delete2025-12-01
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PREAI
deleteBouNassif, Maya A.
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The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions
deleteJournal of Political Marketing
IF1.7
delete2025-12-01
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PREAI
deleteAzevedo, Francisca Goncalves; Salomao, Miriam
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Exploring the Dynamics of Digital and Social Media Marketing by Political Parties: Organic Posts vs. Paid Advertising on Meta Platforms
deleteJournal of Political Marketing
IF1.7
delete2025-12-01
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PREAI
deleteMochla, Vagia; Tsourvakas, George; Stoubos, Iakovos
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Voters' Perceptions of and Preferences for Political Party Brands: Evidence from South Africa
deleteJournal of Political Marketing
IF1.7
delete2025-11-01
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PREAI
deleteChuchu, Tinashe; Koopman, Aaron; Rankapole, Bohlale
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The Global Evolution and Expansion of Political Consultancy: A Systematic Literature Review
deleteJournal of Political Marketing
IF1.7
delete2025-10-01
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PREAI
deleteRanjan, Ashwini; Upadhyay, Ashwani Kumar
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Socioeconomic Stratification and Political Marketing Micro-Targeting Effectiveness: Evidence from Venezuelan Municipal Elections
deleteJournal of Political Marketing
IF1.7
delete2025-10-01
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PREAI
deletede la Puente, Mario A.; Rico, Heidy; Londono, Tatiana; Torres, Jose; Guzman, Hernan
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Guest Editorial: The New Managing Editor for Asia
deleteJOURNAL OF POLITICAL MARKETING
IF0
delete2025-09-01
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PREAI
deleteNewman, Bruce I.
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