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International Marketing Review cover

International Marketing Review

IF4.6
Papers10
Citations4429
Journal Papers 10
Publication Date
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Unpacking emotions in SME internationalisation: towards a multilevel theoretical framework and research agenda
deleteInternational Marketing Review
IF4.6
delete2026-06-26
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PREAI
deleteKaterina Kampouri; Solon Magrizos; Minas N. Kastanakis; Michael Christofi
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Learning processes in early and rapid internationalization – a theoretical journey and future pathways
deleteInternational Marketing Review
IF4.6
delete2026-04-14
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deleteEmmanuel Kusi Appiah
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Network centrality and marketing technology (MarTech) adoption in emerging markets: a network configuration perspective
deleteInternational Marketing Review
IF4.6
delete2026-04-07
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PREAI
deleteThomas Anning-Dorson
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Exploring purchase intention in cross-border e-commerce: a relational view
deleteInternational Marketing Review
IF4.6
delete2026-04-02
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deleteUgné Wistedt; Aswo Safari
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AI storytelling for global consumers: does it improve luxury brand experience and what is the role of culture?
deleteInternational Marketing Review
IF4.6
delete2026-03-30
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PREAI
deleteOlga Nechaeva; Costanza Dasmi
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Enhancing patient engagement through social media: cross-cultural insights from pharmaceutical enterprises
deleteInternational Marketing Review
IF4.6
delete2025-12-16
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deleteFederica Zeuli; Annaluce Mandiello; Francesco Schiavone; Fabian Bernhard
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Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter
deleteInternational Marketing Review
IF4.6
delete2025-12-15
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PREAI
deleteAbbie Iveson; Vasileios Davvetas; Magnus Hultman; Nathaniel Boso
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Strategies to overcome the liability of outsidership in geopolitical projects: the case of German firms in the Chinese belt and road initiative in Africa
deleteInternational Marketing Review
IF4.6
delete2025-08-15
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deleteSimon Züfle; Philipp von Carlowitz
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The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions
deleteInternational Marketing Review
IF4.6
delete2025-06-06
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deleteChiara Marinelli; Marco Balzano; Guido Bortoluzzi
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Conceptualizing consumer resistance in global consumer culture: framework and research agenda
deleteInternational Marketing Review
IF4.6
delete2025-05-20
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deleteAgnieszka Małecka; Gregor Pfajfar
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