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REVISTA BRASILEIRA DE MARKETING

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Papers30
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Journal Papers 30
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Proposition and validation of a hierarchical consumer-based brand equity model
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteMourad, Aiman Ibrahim; Serralvo, Francisco Antonio
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Understanding customers' Reactance towards Neo Bank
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delete2026-04-01
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PREAI
deleteGarg, Nitin; Sahu, Ganesh Prasad
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Motherhood and adolescence: an analysis of consumer vulnerability in a context of dual vulnerability
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delete2026-04-01
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PREAI
deleteVitor, Ana Carolina; Leite, Ramon Silva
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Omnichannel retailing and customer trust as predictors of purchase intention in latin american retail
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteVerdesoto, German Jazmany Zambrano
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Omnichannel solution applied in customer service channels of a financial institution in Brazil
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteRibeiro, Gabriela de Paula; Cappellozza, Alexandre; Pinochet, Luis Hernan Contreras
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Slow beauty consumption: proposition of an attitude and behavior scale
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteBraga, Nubia Costa de Almeida; Leocadio, Aurio Lucio; Melo, Francisco Vicente Sales; Ladeira, Rodrigo
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Transformative Service Research: knowledge structure of the field and directions for future research
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteBatista, Karen; Batista, Leonardo Ferreira; de Farias, Salomao Alencar; Limongi, Ricardo; de Abreu, Nelsio Rodrigues
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Market myth and consumption resignification: A study on women's domestic work
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteLeite, Isadora Clotilde de Siqueira; Quintao, Ronan Torres
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Rethinking the university-student relationship in Morocco: a qualitative analysis of value co-creation
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteReda, Lharti
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The influence of trust on the intention to use sharing economy services
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deletePivetta, Natalia Pavanelo; Scherer, Flavia Luciane; Soares, Soraya de Souza
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Examining the influence of omnichannel retail consumer experience on offline and online word of mouth dynamics
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteMachio, Helio Augusto; Spanhol, Caroline Pauletto; Araujo, Elton Gean; Mores, Giana; Trevizan, Vitor Miguel; Ferreira, Mariana da Luz; Dal Moro, Leila
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Centennials' happiness and sustainable packaging: A TPB approach to consumer behaviour
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-04-01
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PREAI
deleteHernandez-Arteaga, Lorena Gabriela; Martinez-Arvizu, Orlando Josue; Salazar-Altamirano, Mario Alberto; Galvan-Vela, Esthela; Ochoa-Hernandez, Magda Lizet
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Market Orientation, Brand Positioning, and Brand Reputation in Higher Education Institutions: conceptual integration through bibliometrics
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteOAAI
deleteBucheli-Sandoval, Julian Eduardo
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Marketing and positioning strategies of industrialized foods labeled as homemade and handmade in Brazil
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteFalco, Thais Silva; Menezes, Camila Carvalho
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Personalized Instagram Ads and purchase intention: a theory of planned behavior approach to creativity, value, and authenticity
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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PREAI
deleteUl Haq, Inam; Mazhar, Bilal; Maqsood, Fatima
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Good practices in experimental research
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteChammas, Cristiane Benedetti; Hernandez, Jose Mauro Da Costa
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Understanding, planning, and analyzing a discrete choice experiment: How to do it?
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteBarbosa, Eduardo Campana
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Symbolic production and cultural reproduction of electronic games consumption as a sporting practice
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteSenra, Karin Borges; Vieira, Francisco Giovanni David
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Effects of Spiritual Well-Being on the Consumer Experience of symbolic spiritual products
deleteREVISTA BRASILEIRA DE MARKETING
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delete2026-01-01
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deleteTorres, Euzilene dos Santos; Ardigo, Carlos Marcelo; Limberger, Pablo Flores; Boaria, Francieli
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Market Orientation, Brand Positioning, and Brand Reputation in Higher Education Institutions: conceptual integration through bibliometrics
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteBucheli-Sandoval, Julian Eduardo
deleteShare
deleteSave