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Spanish Journal of Marketing-ESIC

IF5.3
Papers26
Citations
Journal Papers 26
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Market orientation in higher education: a student-focused scale validation
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-05-01
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deleteBucheli-Sandoval, Julian Eduardo; Casadiego-Alzate, Rodolfo
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From natural cues to brand trust: the role of green values and pride
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deleteDas, Manoj; Goyal, Kirti
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Brand activism and consumer involvement: a mixed-method study on a digital ad campaign
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deleteAzap Oztemel, Eda; Becan, Cihan
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Elucidating continued usage of mobile wallets application from the lens of extended expectation-confirmation model
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deleteSingh, Pankaj Kumar; Jaiswal, Deepak; Yousaf, Anish
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Revisiting online privacy concern in predicting user coping behavior: systematic review, conceptual framework, and research agenda
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deleteSong, Xi; Liu, Matthew Tingchi; Quintal, Vanessa; Lai, Yuyuan Kylie
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Brand heritage: bridging the past and future through a systematic literature review and research agenda
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-04-01
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deleteCastillo-Villar, Fernando Rey
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Why omnichannel shoppers adopt - or resist - AR try-on: a behavioural reasoning perspective
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deleteSharma, Neha; Sajid, Muhammed; Dutta, Nirankush
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Green apparel and Generation Z's purchase intention: the moderating role of eWOM
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deleteMathur, Smriti; Tewari, Alok; Shrivastava, Avinash K.; Sharma, Preeti
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How streamer attributes shape buying behaviors through emotional trust and viewer engagement
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IF5.3
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deleteLinh, Mai Thi Thuy; Na, Nguyen Tran Le; Thanh, Pham Tien; Thinh, Pham Vu
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Phygital marketing: transforming engagement and satisfaction of the Indian digital natives
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IF5.3
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deleteLuthra, Anchal; Dixit, Shivani; Singh, Anamica; Garg, Seema
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The influence of Electronic Word-of-Mouth (eWOM) on museum visit intention: an application of the IAM and IACM models
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deleteAzuara-Grande, Alberto; Sarmiento-Guede, Jose Ramon; Garcia-de-Blanes-Sebastian, Maria; Corral-de-la-Mata, Daniel
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Limited-edition packaging and brand type effects on consumer outcomes
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-02-01
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deleteJamil, Raja Ahmed; Qayyum, Abdul; Shah, Adnan Muhammad; Lee, KangYoon
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Examining the motivations of Tik Tok use on consumer-related brand online activities on (COBRAs) and purchase intentions via TikTok among generation Z
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IF5.3
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deleteSantos-Corrada, Maria; Flecha-Ortiz, Jose A.; Lopez-Gonzalez, Evelyn; Dones-Gonzalez, Virgin; Cortina-Mercado, Melissa
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Thematic evolution of green marketing over the past decades
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deleteSarwar, Muhammad; Loureiro, Sandra Maria Correia
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Time pressure and shopping behaviour in retailing: a review and research agenda
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deleteSarkar, Bibek Guha; Mehta, Ritu
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The role of smart technologies in shaping tourist experience
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deleteSan Martin, Hector; Collado, Jesus; Herrero, Angel
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Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis (nov, 10.1108/SJME-08-2024-0233, 2025)
deleteSpanish Journal of Marketing-ESIC
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deleteNadroo, Z. M.; Jayawardena, N. S.; Naqshband, M. A.; Thaichon, P.
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Understanding AR adoption: consumer motivations, barriers, and occupational differences
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2025-12-01
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deleteChauhan, Sumedha; Goyal, Sandeep; Mukhopadhyay, Sandip
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Factors influencing female Generation Y digital nomad consumers' adoption of YouTube beauty vlogs' informational content
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deleteBevan-Dye, Ayesha Lian
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Live streaming e-commerce: the relationship of interactivity and co-experience on consumer engagement
deleteSpanish Journal of Marketing-ESIC
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deleteAprianingsih, Atik; Fachira, Ira; Setiawan, Margareth; Pratiwi, Irsa Indriati
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