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Marketing Science

IF4.9
Papers35
Citations
Journal Papers 35
Publication Date
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Consumer Reviews and Regulation: Evidence from New York City Restaurants
deleteMarketing Science
IF4.9
delete2026-07-01
delete1
PREAI
deleteFarronato, Chiara; Zervas, Georgios
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Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
deleteMarketing Science
IF4.9
delete2026-07-01
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PREAI
deleteKaiser, Maximilian; Schulze, Christian
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Frontiers: The Demand for Counterfeits: A Descriptive Analysis
deleteMarketing Science
IF4.9
delete2026-07-01
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PREAI
deleteChen, Nan; Xiang, Mengqi
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Privacy-Preserving Data Fusion
deleteMarketing Science
IF4.9
delete2026-04-01
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PREAI
deleteTian, Longxiu; Turjeman, Dana; Levy, Samuel
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Large Language Models for Market Research: A Data-Augmentation Approach
deleteMarketing Science
IF4.9
delete2026-03-01
delete1
PREAI
deleteWang, Mengxin; Zhang, Dennis J.; Zhang, Heng
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A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities
deleteMarketing Science
IF4.9
delete2026-03-01
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PREAI
deleteKim, Mingyung; Bradlow, Eric T.; Iyengar, Raghuram
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Advertiser Learning in Direct Advertising Markets
deleteMarketing Science
IF4.9
delete2026-03-01
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PREAI
deleteMela, Carl F.; Roos, Jason M. T.; Sousa, Tulio
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Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
deleteMarketing Science
IF4.9
delete2026-03-01
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PREAI
deleteHsieh, Tsung-Yiou; Du, Rex Yuxing; Lu, Shijie
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Algorithmic Targeting and the Precision-Recall Tradeoff
deleteMarketing Science
IF4.9
delete2026-03-01
delete1
PREAI
deleteIyer, Ganesh; Yao, Yunfei (Jesse); Zhong, Zemin (Zachary)
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Consumer-Driven Class Pricing
deleteMarketing Science
IF4.9
delete2026-03-01
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PREAI
deleteXiao, Zuhui
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The Design of Centralized Matching Systems on Two-Sided Platforms: Evidence from the Ride-Hailing Market
deleteMarketing Science
IF4.9
delete2026-03-01
delete0
PREAI
deleteZhang, Xueli; Miao, Wei; Chu, Junhong; Png, Ivan
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Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
deleteMarketing Science
IF4.9
delete2026-02-01
delete0
PREAI
deleteZhang, Xu; Chu, Junhong; Manchanda, Puneet
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Talking Without Speaking: Paid Trolls on Social Media and Court Decision
deleteMarketing Science
IF4.9
delete2026-01-01
delete0
PREAI
deleteLiu, Yi; Cui, Haitao (Tony)
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Strategic Capacity Commitment: A Channel Competition Perspective
deleteMarketing Science
IF4.9
delete2026-01-01
delete0
PREAI
deleteZhang, Shuguang; Lim, Wei Shi; Chen, Lucy Gongtao
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Is Competition Only One Click Away? The Digital Markets Act's Impact on Google Maps
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deletePape, Louis-Daniel; Rossi, Michelangelo
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Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deleteDaviet, Remi; Nishimura, Yohei
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A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
deleteMarketing Science
IF4.9
delete2026-01-01
delete0
PREAI
deleteCheng, Yan; Wang, Jingbo; Cao, Xinyu; Shen, Zuo-Jun Max; Zhang, Yuhui
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An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deleteGhili, Soheil; Yoon, Russ
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The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand
deleteMarketing Science
IF4.9
delete2026-01-01
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PREAI
deleteCheng, Mengjie (Magie); Ofek, Elie; Yoganarasimhan, Hema
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The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace
deleteMarketing Science
IF4.9
delete2026-01-01
delete0
PREAI
deleteFeng, Yu; Li, Hui; Shen, Qiaowei
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