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Marketing Theory

IF2.8
Papers53
Citations
Journal Papers 49
Publication Date
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The future of marketing theory
deleteMarketing Theory
IF2.8
delete2026-08-25
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PREAI
deleteRohit Varman; Andreas Chatzidakis; Finola Kerrigan
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The concept of market resilience: Towards a performative perspective
deleteMarketing Theory
IF2.8
delete2026-08-21
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PREAI
deleteBjörn Fischer; Nurgül Özbek; Susi Geiger
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Collective sensemaking in interactive value formation: A study of conversational agents
deleteMarketing Theory
IF2.8
delete2026-08-17
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PREAI
deleteAngelo Ranieri; Cristina Mele; Kristina Heinonen
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Markets, inequality, and poverty under finance capitalism
deleteMarketing Theory
IF2.8
delete2026-07-12
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PREAI
deleteGhazal Mir Zulfiqar
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Theorizing the consumerized: CCT beyond Maslow and towards post-anthropocentrism
deleteMarketing Theory
IF2.8
delete2026-07-04
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PREAI
deleteSøren Askegaard
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‘Landgrabbing’ as a technology of market governance: Revealing and resisting spatio-temporal hegemony in digital markets
deleteMarketing Theory
IF2.8
delete2026-07-02
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PREAI
deleteSusi Geiger; Gianluca Chimenti
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Exploring atmospheres of consumption
deleteMarketing Theory
IF2.8
delete2026-07-01
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PREAI
deleteVictoria Rodner; Christina Goulding; Rebecca Scott; Robin Canniford
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Decolonialism and marketing theory
deleteMarketing Theory
IF2.8
delete2026-07-01
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PREAI
deleteOlga Kravets; Marcus WIlcox Hemais
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Market system dynamics: Moral, ontological, and posthuman stakes
deleteMarketing Theory
IF2.8
delete2026-06-25
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PREAI
deleteMarkus Giesler; Eileen Fischer
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A tale of two markets: Exploring the spatiality of market controversies
deleteMarketing Theory
IF2.8
delete2026-06-22
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PREAI
deleteJosiane Fernandes; Teea Palo
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Neutrality as complicity in our “critical” journals: A reflection on management and business publishing through the lens of selective silence on the genocide in Palestine
deleteMarketing Theory
IF2.8
delete2026-06-17
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PREAI
deleteChristine Cooper; Rania Kamla; Wafa Khlif; Afshin Mherpouya
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More-than-human energies shaping atmospheres: An Indigenous-informed perspective
deleteMarketing Theory
IF2.8
delete2026-06-16
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PREAI
deleteErik Cateriano-Arévalo; Douglas Wesley Tangoa Sánchez (Isa Sina); Pedro Tangoa López (Chonon Rawa); Ross Gordon; Maria Amalia Pesantes; Lisa Schuster
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We, herself, and I: Using pronoun-poetry in qualitative research to generate original consumer insights
deleteMarketing Theory
IF2.8
delete2026-06-10
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PREAI
deleteJane Brown; Caroline Moraes; Jillian Dawes Farquhar
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Commentary on feminist research in marketing and consumer behaviour
deleteMarketing Theory
IF2.8
delete2026-06-05
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PREAI
deletePauline Maclaran; Elizabeth Parsons
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Psychoanalysis as a marketing theory
deleteMarketing Theory
IF2.8
delete2026-06-02
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PREAI
deleteRobert Cluley
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Introducing place branding as valuation: The case of Limerick’s bid to become European Capital of Culture
deleteMarketing Theory
IF2.8
delete2026-05-31
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deleteOAAI
deleteAnnmarie Ryan; Teea Palo
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Place, space, and <i>Marketing Theory</i>
deleteMarketing Theory
IF2.8
delete2026-05-31
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PREAI
deleteGary Warnaby; Morven G. McEachern
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Consumer resistance and the coming post-neoliberal order
deleteMarketing Theory
IF2.8
delete2026-05-27
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PREAI
deleteHenri Weijo
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How low-income consumers negotiate intended egalitarian practices in the marketplace
deleteMarketing Theory
IF2.8
delete2026-05-09
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PREAI
deleteYasmine El Alami; Gregorio Fuschillo; Daiane Scaraboto
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Conceptualizing firms’ responses to inclusionary forces in the marketplace
deleteMarketing Theory
IF2.8
delete2026-05-03
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PREAI
deleteElena Elkanova; Adriana Guedes Arcuri; Rodrigo B. Castilhos; Fatos O. Erciyas; Elizabeth A. Minton; Anne O. Peschel; Valentina Primossi; Amelia Roberts; Andrea Tonner; Esther Uduehi
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