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Recherche et Applications en Marketing-English Edition

IF1
Papers10
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Journal Papers 10
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Toward a valorized permanent liminality: A lasting identity transformation through the use of unconventional medicines
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-06-01
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PREAI
deletePasquier, Paul; Galluzzo, Anthony; Ambroise, Laure
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Marketing in the post-truth era: From the consumption of false beliefs to regulatory action - The case of fantastic archaeology
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-03-01
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PREAI
deleteRobert-Demontrond, Philippe
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The process of online purchase intention in the era of live streaming commerce: Central role of flow experience
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-03-01
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PREAI
deleteTaieb, Basma; Pelet, Jean-Eric
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Space oddity: How context matters in waste-sorting behavior
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-01-01
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PREAI
deleteParguel, Beatrice; Monjon, Stephanie; Renio, Fanny; Monnot, Elisa
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Individual water consumption: Systematic literature review and research agenda
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-01-01
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PREAI
deleteRogeon, Fabien; Boch, Emmanuelle; Kirova, Valentina; Destoumieux, Ludivine
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The turn to historical approaches in marketing research
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-01-01
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PREAI
deleteChaney, Damien; Michel, Geraldine
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Promotional call-to-actions in emails for access-based moments of luxury: Evidence from a large-scale randomized field experiment
deleteRecherche et Applications en Marketing-English Edition
IF1
delete2026-01-01
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PREAI
deleteBashirzadeh, Yashar; Garnier, Marion; Aquino, Tania
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Navigating by sight: Rethinking the role of spaces in the management of stigmatized consumption practices - The case of men wearing skirts
deleteRECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION
IF1
delete2025-12-01
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PREAI
deleteLallemand, Coralie; Garcia-Bardidia, Renaud; Nau, Jean-Philippe
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Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific, marketing and political agenda
deleteRECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION
IF1
delete2025-11-01
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PREAI
deleteBouille, Julien; Bellion, Amelie
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Robot, don't approach me! When a robot emulates a salesperson approaching in-store: Impact on perceived intrusiveness and behavioral expectations
deleteRECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION
IF1
delete2025-11-01
delete0
PREAI
deleteYang, Xingming; Garnier, Marion; Djelassi, Souad
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