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journal of product and brand management

IF
Papers18
Citations2
Journal Papers 46
Publication Date
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Guest editorial: Interpretive approaches to branding
deletejournal of product and brand management
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delete2026-03-12
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deleteBernard Cova; Daniele Dalli
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Guest editorial: Understanding brand inclusivity
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delete2026-03-06
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deleteAchilleas Boukis; Tana Licsandru
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Community internal activism for CSR brand repositioning
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delete2026-02-26
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deleteCristina Longo; Fatima Regany
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Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being
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delete2026-01-15
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deleteAmrita Bansal; Swati Sisodia; Varsha Jain
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The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard
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delete2026-01-12
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deleteAnia Izabela Rynarzewska; Lubna Nafees; Kristine C. Johnson; Stephen LeMay; Marilyn Michelle Helms
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Age-friendly branding: a definition, review and framework for inclusivity
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delete2026-01-05
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deleteMichael S. Mulvey; Dan Padgett; Linda Garcia
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How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions
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delete2025-12-12
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deleteJuliann Allen; Sabinah Wanjugu
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Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling
deletejournal of product and brand management
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delete2025-11-18
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deleteTeng Jing; Guicheng Shi; Matthew Tingchi Liu; Mingxia Zhu
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From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
deletejournal of product and brand management
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delete2025-11-10
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deletePaula Rodrigues; Ana Brochado; Ana Sousa; Muhammad Junaid; Ana Pinto Borges
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Price volatility and brand alliance
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delete2025-10-28
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deleteMinjoo Kim; Kevin E. Voss
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Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach
deletejournal of product and brand management
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delete2025-10-16
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deleteS. Lianbiaklal; Varisha Rehman
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The impact of brand inauthenticity on consumer emotional and behavioral responses
deletejournal of product and brand management
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delete2025-10-16
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deleteJessica Hoppner; Russell Abratt; Ryan White
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City branding’s influence on social media engagement: the cool factor
deletejournal of product and brand management
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delete2025-10-13
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deleteBruno Schivinski; Xiufang (Leah) Li; Abdullah M. Alahmari; Quynh Phuong Nguyen; Barbara Czarnecka; Sandra Maria Correira Loureiro
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Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence
deleteJournal of Product & Brand Management
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delete2025-10-02
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deleteMukta Srivastava; Gordhan Kumar Saini; Jayanthi Thanigan; Manoj Motiani
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Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z
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delete2025-10-02
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deleteLing Jiang; Nathalie Veg-Sala
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Cause-related marketing of luxury brands: does the global versus local scope matter?
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delete2025-09-29
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deleteLing Jiang; Juan Shan; Annie Peng Cui
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Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives
deleteJournal of Product & Brand Management
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delete2025-09-26
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deleteRe-an Müller; Isaac Sewornu Coffie; Natasha De Klerk
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The solid past: visual stability of brand logos on consumer attitudes toward nostalgic brands
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delete2025-09-26
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deleteChunqu Xiao; Chenyu Wang; Yayu Zhou
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Facing the fear: leading global brands’ social media communication in times of crisis
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delete2025-09-19
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deleteSang-Eun Byun; Manveer Mann; Whitney Ginder
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Understanding employee advocacy through online reviews: a branding perspective
deleteJournal of Product & Brand Management
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delete2025-09-16
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deleteAbishek Santhosh Raj; Varisha Rehman
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