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International Journal of Market Research

IF1.4
Papers39
Citations1942
Journal Papers 40
Publication Date
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When Skeptics Believe: How Proactive Sustainability Signals Build Brand Loyalty
deleteInternational Journal of Market Research
IF1.4
delete2026-09-01
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PREAI
deleteZheng, Dingzhang; Tan, Yaxing
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How Scent Arousal Influences Consumers' Decision-Making: A Heuristic-Systematic Model Perspective
deleteInternational Journal of Market Research
IF1.4
delete2026-07-01
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deleteLi, Fangzhou; Chang, Xinyu; Yada, Katsutoshi; Yang, Shuai; Li, Zhen
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Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention
deleteInternational Journal of Market Research
IF1.4
delete2026-07-01
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deleteThi Kim Lien, Nguyen; Thi Thu Thuy, Nguyen; Duy Phuong, Nguyen
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Chatbot-Administered Surveys in Marketing: A Literature Review
deleteInternational Journal of Market Research
IF1.4
delete2026-07-01
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PREAI
deleteZhao, Yingxue; Gao, Xiaoyi (Sylvia); Paas, Leo
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EveryWhen: An Australian Indigenous Knowledge System and Methodology
deleteInternational Journal of Market Research
IF1.4
delete2026-03-01
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deleteRaciti, Maria M.; Gilbey, Kathryn; Manathunga, Catherine; Qi, Jing
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Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study
deleteInternational Journal of Market Research
IF1.4
delete2026-03-01
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deleteBong, Yang; Harvey, John; Nica-Avram, Georgiana; Smith, Gavin; Goulding, James
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Developing a Comprehensive Manipulation for the Construct Self-Brand Connection
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IF1.4
delete2026-03-01
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deleteDatta, Partha Sarathi; Dubelaar, Chris
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When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse
deleteInternational Journal of Market Research
IF1.4
delete2026-03-01
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PREAI
deleteMa, Judy
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The Identity Informative Power of Activity Facilitating Purchases
deleteInternational Journal of Market Research
IF1.4
delete2026-03-01
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deleteHawkins, Matthew A.; Thyroff, Anastasia
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Market Research in the Age of Generative AI: Opportunities and Challenges
deleteInternational Journal of Market Research
IF1.4
delete2026-02-01
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PREAI
deleteSung, Billy; Pitardi, Valentina; Paas, Leo; Cartwright, Trixie
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Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention
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IF1.4
delete2026-02-01
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deleteRuf, Felix; Handrich, Matthias
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AI to Improve the Qualitative Research Approach: A Methodological Contribution to the AOL Method
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IF1.4
delete2026-02-01
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deleteChamsi, Yassine; Couder, Julien; Valette-Florence, Pierre
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Diversity or Authenticity? How Black Consumers Perceive Fashion Representation
deleteInternational Journal of Market Research
IF1.4
delete2026-01-01
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deleteBardey, Aurore; Titiana, Amunkake; Terrelonge, Dion; Ntiamoah, Yvonne
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Reflexive Effects of Articulated Negative Word of Mouth on the Sender's Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms
deleteInternational Journal of Market Research
IF1.4
delete2026-01-01
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deleteChawdhary, Rahul; Ivanova, Anna; Chaudhary, Arslan
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The Influence of Sentiment and Emotion on Helpful Reviews: Machine Learning Analysis of Emotion Dynamics in Online Reviews
deleteInternational Journal of Market Research
IF1.4
delete2026-01-01
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PREAI
deleteLee, Sanghyub John; Tipgomut, Pornchanoke; De Villiers, Rouxelle
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Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders
deleteInternational Journal of Market Research
IF1.4
delete2026-01-01
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deleteEsquerdeiro, Ignacio Gorostiza; Bujan-Carballal, David; Oyarbide-Zubillaga, Aitor
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Generative AI-Augmented Thematic Analysis
deleteINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
delete2025-12-01
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deleteJayawardene, Vimukthi; Ewing, Michael T.
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How to Run a World Café: A Comprehensive Guide Using a Three-Phase Blueprint
deleteINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
delete2025-12-01
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PREAI
deleteKlatt, Annika; van Zeeland, Eveline; Henseler, Jorg
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Let's Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response
deleteINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
delete2025-11-01
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PREAI
deleteDardha, Sonila; Daikeler, Jessica; Thomas, Kathrin; Weiss, Bernd
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Effects of Embodied Interviewing Agents on Open Narrative Responses
deleteINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
delete2025-11-01
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PREAI
deleteHohne, Jan Karem; Neuert, Cornelia; Claassen, Joshua
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