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Journal of Consumer Behaviour cover

Journal of Consumer Behaviour

IF5.2
Papers1391
Citations5083
Journal Papers 1391
Publication Date
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Facts or Feelings? How Virtual Streamers Reduce Consumer Uncertainty Across Product Types
deleteJournal of Consumer Behaviour
IF5.2
delete2026-10-05
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PREAI
deleteKai Zhang; Biao Luo; Xiuzhen Weng; Juanjuan Yan
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“Word-By-Word” or “Line-By-Line” Presentation? How Response Generation Dynamics in Generative AI Influence User Acceptance
deleteJournal of Consumer Behaviour
IF5.2
delete2026-10-05
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PREAI
deleteFei Jin; Shuying Gong
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Rethinking Impulsivity in Consumer Behavior: An Adaptive Learning Perspective
deleteJournal of Consumer Behaviour
IF5.2
delete2026-10-03
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PREAI
deleteMengjiao Yin
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Privacy, Culture, and Information Disclosure. A Configurational Analysis of the Role of Uncertainty Avoidance and Individualism
deleteJournal of Consumer Behaviour
IF5.2
delete2026-10-01
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PREAI
deleteCayetano Medina-Molina; Manuel Rey-Moreno; Noemí Pérez-Macías
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Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories
deleteJournal of Consumer Behaviour
IF5.2
delete2026-10-01
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deleteOAAI
deleteEun-Jung Lee
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Anthropomorphizing Used Products: The Role of Generalized Gratitude During Disposal Decisions
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-30
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PREAI
deleteYuanyuan Cai; Lisha Xu; Xuehua Wang
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Cognitive and Affective Factors Affecting Resistance to Negative Information: A Mixed-Method Approach in the Clothing and Fashion Industry
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-30
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PREAI
deleteP. Thalhath; Myriam Ertz
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Lighter and Greener: The Impact of Color Lightness on Perceived Product Environmental Friendliness
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteShuaifan Zeng; Shuilong Wu; Jiajun Zhao; Yongna Yuan
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Tasting Without Tasting: The Moderating Role of Sensory Imagery in Multisensory Advertising
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteSu-Hui Kuo
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Environmental Identity and Cognitive Dissonance in Sustainable Luxury: A Mixed-Methods Analysis of Symbolic Conflict in Consumer Behavior
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteCoral Cenizo
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Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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deleteOAAI
deleteJung Mee Kim; Seeun Kim
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His Commitment as a Catalyst: Unpacking Women's Luxury Preferences Through Paternal Investment
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteWenqi Wang; Haiyan Hua; Xinyu Ren
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Perceived Ability or Identity Threat? How Service Robot Image and Anthropomorphism Shape Consumers' Usage Intention
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IF5.2
delete2026-09-29
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PREAI
deleteXiaoli Tang; Qi Dong
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Language Cues and Product Benefit Appeals: What Drives Green Purchase Intentions in AI Recommenders?
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteA-yong Li; Yongqiang Li
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The Dark Side of AI: Examining Technology Overdependence, Accountability Laxity, and Negative Word-of-Mouth
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteDebarun Chakraborty; Sarbjit Singh Oberoi; Ali Baker
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Breaking the Silence: How Chatbots and Human Agents Persuade Noncomplaining Consumers Following Service Failures
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deletePeng Liu; Zhuoying Fei; Weizhen Zhou
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Feeling Younger, Choosing Complexity: How Subjective Age Influences Older Consumers' Preference for Visual Complexity
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-29
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PREAI
deleteXintao Yu; Qing Gu; Xiaochen Liu; Yuangeng Guo; Ou Li
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When Social Media Influencers Work: A Meta-Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-22
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deleteOAAI
deleteTareq Rasul; Fernando de Oliveira Santini; Weng Marc Lim; Wagner Junior Ladeira; Isaac Cheah; Arnold Japutra; Musarrat Shaheen
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Human or Virtual? A Study on Consumer Preferences for E-Commerce Streamers
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-18
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PREAI
deleteHang Yin; Wanzhao Liu
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Emotional AI's Psychological Threat to Consumers: A Framework and Research Agenda
deleteJournal of Consumer Behaviour
IF5.2
delete2026-09-15
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PREAI
deleteTodd C. Haderlie; Anthony D. Miyazaki
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